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LazarusLong42
11-21-2002, 02:49 PM
Woo. Been a long time since I've been around here, not much time for message boards lately. But this music's been running through my head since I saw the commercial, and I figure if anyone can tell me what it is, the Teeming Millions can.

OK. The commercial is the main one from the new "Everything is Possible" series of commercials from HP. It's called "Anthem," and you can view it at the top of this page (http://www.hp.com/hpinfo/newsroom/hpads/2002/tv/index.html).

For those without WinMedia or RealPlayer, the music in question starts out with a 16-note piano ostinato, accented to feel like 2/2/2/3/2/2/3 (Da-da Da-da Da-da Da-da-da Da-da Da-da Da-da-da) that then repeats in celli and violins, then moves to other 16-note sections. I've heard it before, generally in commercial music, and generally in commercials that showcase innovation or invention. The piece itself could probably be called an "Invention"

Can anyone name the piece for me? I'd be forever grateful.

LazarusLong42
11-21-2002, 08:43 PM
OK. Gonna bump this once to see if anyone can answer, but I promise I'll be good after that.

CarnalK
11-21-2002, 10:27 PM
I think you are allowed 1 bump. :)

Are you sure you heard the same song before? It doesn't sound that familiar to me. It's not that complicated...

So sorry, can't help you directly. Maybe the ad agency -Goodby Silverstein & Partners (http://www.goodbysilverstein.com/2002/invent.htm) can be reached by email. Check out their cool little molecule/music/colour editor banners they have there. Super Cool!

That HP ad page linked is credited as follows:

HP Molecular Banner, HP Color Banner, HP Music Composer Banner

agency - Goodby, Silverstein & Partners/San Francisco
client - Hewlett- Packard
creative director - Steve Simpson
design director - Keith Anderson
art directors - Jeff Benjamin, Rick Casteel
writers - Will Elliott, John Matejczyk
agency producer - Danaa Zellers
molecular composer - Freestyle Interactive
production companies - Freestyle Interactive, Orange Design
scientist - Dawn Verdugo


From: Andy Awards (http://www.andyawards.com/winners.2002/last_distinct.html)
(and that's the closest I got) GL

Here's an AdAge.com article (http://www.adage.com/news.cms?newsId=36582) that announces the ad campaign.