Thermal Barrier Goo

[ccwaterback]

What do you guys think of this demo video for this new product? It supposedly "eats the heat". What could it possibly be made out of? Would you invest in it?

mms://66.40.9.62/sbsii.com/rapidcool/RapidCool_paste.wmv

Here's the entire website. Most of the other stuff they show is kinda yeah-who-cares, but this goo video has me stumped.

http://www.rapidcool.org/pages/company/index.php

[gotpasswords]

I'm not a scientist, but this stuff (http://www.rapidcool.org/index.php) sounds like mumbo-jumbo. Fairly restrained jumbo, but a good bit of mumbo.

Perhaps if they had evidence of real product, such as an MSDS for it. Closest they get to that is the ingredients list (http://www.rapidcool.org/pages/resources/dataSheets/burnProducts.pdf) (PDF) for their sunburn treatment.

[heresiarch]

I had to read some of their info about three times, but then I realized something...Energy Absorbers: The energy absorbers promote the rapid heat transfer of the molecular kinetic energy of a hot object’s surface to the RapidCoolTM media by efficiently absorbing the high energy emissions from the hot object. In doing this, the molecular structure of these absorbers is elevated to an excited state. The excited absorbers reemit this energy back into the RapidCoolTM media at longer, lower energy wavelengths. This is just the definition of heat transfer by conduction, as rewritten by a marketing department.

I think all their stuff is like that - not fraudulent, not pseudoscience, just over-enthusiastic descriptions of basic properties. Hype.

If their stuff really was revolutionary, they should post some quantitative data. Regular water boils at 100°C and has a certain thermal conductivity. How do their products compare?