Kingfisher (Indian beer) loses slogan

[hawthorne]

This is very MPSIMS.

The cute slogan on a Kingfisher lager was "Most Thrilling Chilled". It seems to have gone in their new marketing campaign. That's a shame, but it seems to have dropped $A10 for a six pack, so I'll live with it. I only buy it because of mrs hawthorne's tagline for the stuff: Tastes like holidays.

[jjimm]

What a shame, I loved that slogan! It always seemed to me to be in that wonderful post-Raj English. And I like the beer too, especially with a pasander and a nice chana masala.