L.A. Dopers--Why is XTRA* the "Home of Rome"?

[Spectre of Pithecanthropus]

*Not sure that is the station, but I think it is. At any rate, one sees billboards around that say "XTRA - The Home Of Rome", and I'm wondering what that's about. Who or what is Rome? It can't be USC, they're Trojans. In fact, the only teams around I can think of who call themselves the Romans are the ones from L.A. High School.

Anyone know?

[Spectre of Pithecanthropus]

Oops, wrong thread. Could a mod please move this to GQ?

[hajario]

Jim Rome is a very popular host of a sports talk show.

[Spectre of Pithecanthropus]

I'm not much of a sports fan, can you tell?

[BobT]

Yet you knew the nickname of Los Angeles High!