Stupid Ericsson add

[Estilicon]

I put it in the pit because, surely, It would end here at the end.
How can a company run a comercial so stupid like this. (http://www.youtube.com/watch?v=210H8wavqbc&eurl=http%3A%2F%2Fwww%2Egoogle%2Ees%2Freader%2Fview%2Ffeed%2Fhttp%253A%252F%252Faldoulisesjarma%2Ebl ogspot%2Ecom%252Ffeeds%252Fposts%252Fdefault&feature=player_embedded)
Didn't the realize that the audience would be global?

[Mighty_Girl]

I'ts "ad".


And I'm confused, it's standard issued "feel good", "peace on earth" commercial peddling some product or other. No different from Coke, or Pepsi or whatever.

What's wrong about it? Am I missing something (I have no idea what the voiceover says).

[Bryan Ekers]

It kinda reminds me of stories about the trenches of World War One, with allied and German troops bogged down in their trenches and throwing food and other minor presents back and forth.


The ad fails in the sense that it doesn't encourage me to get an Ericsson phone, but I don't find it inherently offensive.

[Amp]

So is this a huge woosh from the OP or what?

[chromaticity]

I dont understand where Ericsson fits into the ad.
It looks like an ad for Cellcom, a cellphone operator in Israel.

And what is so anti-global about the ad anyway?

Edit:
Found some information about the ad here (http://www.guardian.co.uk/commentisfree/2009/jul/20/cellcom-advert-israel-palestinians)
Maybe not very PC, but I can easily think of ads that are much more disturbing.

[The Tao's Revenge]

It kinda reminds me of stories about the trenches of World War One, with allied and German troops bogged down in their trenches and throwing food and other minor presents back and forth.


The ad fails in the sense that it doesn't encourage me to get an Ericsson phone, but I don't find it inherently offensive.

Did that ever really happen? Maybe I'm just a jerk, but I'd make a present out of exlax chocolate or something just as easily innocent looking but debilitating before I charged their trenches.

[Mighty_Girl]

I dont understand where Ericsson fits into the ad.
It looks like an ad for Cellcom, a cellphone operator in Israel.

And what is so anti-global about the ad anyway?

Edit:
Found some information about the ad here (http://www.guardian.co.uk/commentisfree/2009/jul/20/cellcom-advert-israel-palestinians)
Maybe not very PC, but I can easily think of ads that are much more disturbing.OK. Thank you for the background. People in the affected area are entitled to be offended by whatever they wish, but I still don't get it. :confused:

[Bryan Ekers]

Did that ever really happen? Maybe I'm just a jerk, but I'd make a present out of exlax chocolate or something just as easily innocent looking but debilitating before I charged their trenches.

Apparently.

Christmas Truce (http://en.wikipedia.org/wiki/Christmas_truce)





Jerk.

[The Tao's Revenge]

Apparently.

Christmas Truce (http://en.wikipedia.org/wiki/Christmas_truce)


That's simply wonderful. Pitty the brass were jerks too.

[Estilicon]

Sorry, I don't read Hebrew and I saw it posted as an Ericsson Ad.
I think the ad is pretty stupid, hot israeli chick soldier cheering the guys playing football when the reality is so much different.
Whatever your position is about the wall, the sad fact is that it has caused a lot of grief to palestinians, whole families separated, etc.
It's cynical and it's not politically correct.

[DrDeth]

How can a company run a comercial so stupid like this. (http://www.youtube.com/watch?v=210H8wavqbc&eurl=http%3A%2F%2Fwww%2Egoogle%2Ees%2Freader%2Fview%2Ffeed%2Fhttp%253A%252F%252Faldoulisesjarma%2Ebl ogspot%2Ecom%252Ffeeds%252Fposts%252Fdefault&feature=player_embedded)


Rather than putting "this" would it have killed you to add a small descriptive text, including what part you find offensive?

[FinnAgain]

Found some information about the ad here (http://www.guardian.co.uk/commentisfree/2009/jul/20/cellcom-advert-israel-palestinians)


It's funny... the offenderati author of that piece seems to go out of his way to get upset.

Were a Palestinian florist's chain to promote their delivery service with an advert simulating flowers arcing over from Gaza like rockets and landing harmlessly in vases in Sderot homes, Israelis would be up in arms at the insensitivity of the commercial.

Really?
Imagine the commercial. Flowers being sent from Palestine to Israel, maybe with a husband finding the newly delivered long stemmed rose in a vase and giving it to his wife with a smile. The tagline: "make love, not war."
Yeah, horrible.

If anything, this ad does a bit to humanize the conflict. "See, people over there jut want to live their lives and have fun, too." Could some people take offense at it? Sure, that's a no-brainer. But it's a tempest in a teapot.

The mention of the ICJ verdict is also self-defeating, since anybody who's at all aware of its actual facts knows full well that it was a kangaroo court that deliberately set about ignoring the relevant facts in order to come to a preconceived position. There are certainly valid complaints that can be made about behavior in that region of the world, but "hey, you and Palestinians both like soccer and it'd be much more fun to get the soldiers together to play a game of soccer than shoot at terrorists" is not exactly all that horrible.

[Martini Enfield]

It's cynical and it's not politically correct.

Good. Political correctness is a horrible, evil thing IMO.

I thought it was quite a nifty ad, actually, showing how the power of communication (courtesy of the Israeli phone company) was bringing people together- even in adversity- to put aside their differences for a while and come together over an impromptu game of Football- which is, after all, The World Game.

[Jragon]

I thought it was kind of a cute unity message. Sure, it's being used to sell a product, but it was still somewhat touching, despite the situation surrounding the wall.

[friedo]

I liked it, although I don't understand any of the voiceover. I actually thought it was pretty ballsy for a feel-good happy ad.

[TokyoBayer]

I'ts "ad". It's "it's."

[Mighty_Girl]

:raises fist:

Damn you, Gaudere!

[Miller]

It would have been even better if at the end, they show the other side of the wall, and it's just this one skinny Palestinian kid.

[iamthewalrus(:3=]

The best part about this is how Israel actually reacted to a reenactment of it (http://www.ynetnews.com/articles/0,7340,L-3749720,00.html). The Palestinians did a good job of bringing attention to their plight.

[Dog80]

If anything, this ad does a bit to humanize the conflict. "See, people over there jut want to live their lives and have fun, too." Could some people take offense at it? Sure, that's a no-brainer. But it's a tempest in a teapot.
Humanize the conflict my ass. You are seeing the ad from the POV of the oppressor, that's why you don't find it offensive.

Imagine the same ad but instead of israeli troops it is Nazi troops outside the Auschwitz perimeter walls playing with the ball. Offensive, no?

[ivn1188]

Imagine the same ad but instead of israeli troops it is Nazi troops outside the Auschwitz perimeter walls playing with the ball. Offensive, no?

Yes, you fucking moron. Those situations are exactly analogous. Go home, you simpering twit, and leave the thinking to those who are at least above the first percentile in intelligence.

[Estilicon]

Yes, you fucking moron. Those situations are exactly analogous. Go home, you simpering twit, and leave the thinking to those who are at least above the first percentile in intelligence.

You are right.
But that wall is analogous to the thousands ghettos that existed till not so long ago all over europe. And that makes this ad not kosher.

[Alessan]

Actually, it is a good analogy - just like in Europe, the Jews are inside the walls, and their enemies are without. The main difference is that this time, we're doing it voluntarily.

[Rigamarole]

The best part about this is how Israel actually reacted to a reenactment of it (http://www.ynetnews.com/articles/0,7340,L-3749720,00.html). The Palestinians did a good job of bringing attention to their plight.

That's beautiful.

Last Friday, during their weekly demonstration in Bilin, the [Palestinian] protestors passed soccer balls to the soldiers, in an attempt to reenact the highly controversial ad. However, instead of getting the balls back, the soldiers responded with tear gas and high-pressure water hoses.

To anyone who doesn't understand why the ad might be a slap in the face to a Palestinian, there's your answer.

[Alessan]

Oh - absolutely. I mean, why would soldiers at the site of a weekly demonstration (which has been taking place for at least 3 years), intepret the soccer balls as anything other than a gesture of good will?

[Talon Karrde]

Apparently.

Christmas Truce (http://en.wikipedia.org/wiki/Christmas_truce)
There's a really good movie about that: http://www.imdb.com/title/tt0424205/

[Estilicon]

Actually, it is a good analogy - just like in Europe, the Jews are inside the walls, and their enemies are without. The main difference is that this time, we're doing it voluntarily.

Who built the walls of this ghetto?
Who decides who can pass and who can not?
Who patrols those walls?

Besides not every Palestinian is your enemy.

[Alessan]

Who built the walls of this ghetto?
Who decides who can pass and who can not?
Who patrols those walls?

Besides not every Palestinian is your enemy.

We will always have walls around our country, to keep our enemies out. I guess you'll have to deal with it.

As for all Palestinians not being our enemies - I agree, but the ones who are look a lot like the ones who aren't. I'm not about to give anyone the benefit of the doubt.

[Dead Badger]

As for all Palestinians not being our enemies - I agree, but the ones who are look a lot like the ones who aren't. I'm not about to give anyone the benefit of the doubt.But this is the point, isn't it? The ad depicts an underlying goodwill (from both sides) that simply doesn't exist. Israelis would never respond favourably to a projectile from the Palestinian side (as handily proven by those protestors), and the Palestinians in turn don't view the wall as some sort of jolly obstacle that can spark a friendly game of footy. If you're unwilling to extend any sort of presumption of innocence their way, can you blame them for being a touch irritated by an Israeli depiction that shows they really just want to play football with you?

There's a really good movie about that: http://www.imdb.com/title/tt0424205/And probably the saddest children's book (http://www.amazon.co.uk/War-Game-Village-Green-No-mans-land/dp/1843650894/ref=sr_1_3?ie=UTF8&s=books&qid=1248796611&sr=8-3) ever written.

[Alessan]

But this is the point, isn't it? The ad depicts an underlying goodwill (from both sides) that simply doesn't exist. Israelis would never respond favourably to a projectile from the Palestinian side (as handily proven by those protestors), and the Palestinians in turn don't view the wall as some sort of jolly obstacle that can spark a friendly game of footy. If you're unwilling to extend any sort of presumption of innocence their way, can you blame them for being a touch irritated by an Israeli depiction that shows they really just want to play football with you?


I'm optimistic - I see it as a depiction of how trust should be built: slowly but surely. You don't tear down the fence and them hope you'll be able to trust the people on the other side: first you learn to trust and then, 10, 20, 50 years later, you gradually lower your defenses.

[Alessan]

And yes, it is a fantasy. The Israelis aren't shooting tear gas, and the Palestinains are throwing balls, not granades. It's a commercial - it's supposed to make people feel good.

[Estilicon]

We will always have walls around our country, to keep our enemies out. I guess you'll have to deal with it.

As for all Palestinians not being our enemies - I agree, but the ones who are look a lot like the ones who aren't. I'm not about to give anyone the benefit of the doubt.

Even if I agree that its Israel and Palestina's problem the sad fact is that your actions influence (http://en.wikipedia.org/wiki/AMIA_Bombing)events (http://en.wikipedia.org/wiki/1992_Israeli_Embassy_attack_in_Buenos_Aires) thousands of kilometers away.
And for your second point you`ll never build trust with walls and if you treat everyone as a terrorist until proven otherwise.
You should know that by now.

[Alessan]

Trust is all well and good , but the fence works ; ever since it's been up, terrorist attacks inside the Green Line have dropped from one a week to one a year. I'll take that over feel-good moments any day.

So believe me, the fence isn't going away. It may shift a mile or two as a result of peace negotiations, but we're not going to be tearing it within my lifetime or yours.

[Estilicon]

I am only 29 and I plan to live till my 90s...

[DanBlather]

I think the analogy between Israelis and Nazis is perfect. Except that Jews weren't sending teenage suicide bombers into German coffee houses and buses to blow up civilians, and that Israel isn't gassing Palestinians, and the fact that despite having the ability to kill every Palestinian, Israel hasn't done so. Other than that, though, it's a really good analogy.

[BigT]

Trust is all well and good , but the fence works ; ever since it's been up, terrorist attacks inside the Green Line have dropped from one a week to one a year. I'll take that over feel-good moments any day.

So believe me, the fence isn't going away. It may shift a mile or two as a result of peace negotiations, but we're not going to be tearing it within my lifetime or yours.

It may work, but as other places in the world get zero terrorist attacks. So there's no way it's the final solution.

[Alessan]

Other places in the world have their own unique histories - most of which involved methods far more brutal than a mere fence.

[DanBlather]

It may work, but as other places in the world get zero terrorist attacks. So there's no way it's the final solution.A rather poor choice of words. But you are right of course, the final solution is for the Palestinians to stop using terrorism. If they had chosen a different tack than kidnapping Iraeli atheletes in Munich and following it up with years of attacks on women and children then they would probably have a thriving state right now.

[Shirley Ujest]

If all soccer were played with a large wall between two teams, I think I would find it more interesting and even might want to participate.