youngsters, before you get off my lawn, explain Ed Hardy

[Unintentionally Blank]

So, my first exposure to Ed Hardy was some kinda comment about how uncool it was (something like: 'look at the schmuck in the Ed Hardy shirt')

I see two people later wearing colorful tattoo-rockabilly-Sailor Jerry kinda shirts with 'Ed Hardy' prominently advertised across them and figured it was part of my progression into old fogeydom*.

So. Is it something I need to pay attention to? Something that, as a 40 year old, I'm too old to wear? Is it kinda like calling 'flairs' (cool), bellbottoms? (uncool)



(along with me as a parent learning how to google Bakugan phonetically. If you spell it like it sounds, all you get are parents posting about 'what's this damn toy my kid wants, and how do you spell it?')

[Jodi]

Well, I too am 40 so take this with an enormous grain of salt:

AFAICT, Ed Hardy is what Uncool People think is Cool. IOW, if you like or wear Ed Hardy, you are definitonally Not Cool, though you might (wrongly) think you're cool.

Ever seen Real Housewives of New Jersey, where the big haired twangy voice housewives show off their godawful gold-leafed and marble McMansions? It's like that: Something the owner/wearer thinkst is tasteful/cool, but many others think is not. It's like the Chavs and Burberry in England -- a brand that is associated with people who are maybe not themselves the acme of good taste.

Jon Gosselin loves Ed Hardy, which pretty much explains the whole vibe if you know who he is, and tells you nothing if you don't.

BTW, there is obviously quite a bit of reverse snobbery in this, and it's not necessarily my own opinion -- I'm not in the demo and couldn't give a shit about EH either way -- but that's the word on the street as I understand it.

[Commander Keen]

This basically covers it:

http:/ / stuffwhitepeoplelike. com/2009/04/13/124-hating-people-who-wear-ed-hardy/ (http:// stuffwhitepeoplelike .com/ 2009/04/13/124-hating-people-who-wear-ed-hardy/)



Mod note: There's some seriously racist shit in the comments on that link. It's not NSFW, but you should probably think about whether you want to read it or not before you go to the site.

[Unintentionally Blank]

<me googles Jon Gosselin, gets the Kate plus 8 context and replies>

Gotcha. It seemed similar to Sailor Jerry (mentioned in the OP) which has some interesting history (and is a GREAT RUM), so I wondered if there was anything deeper. If it, like Sailor Jerry, had a history, or if it was a carefully calculated marketing brand(tm).

Especially since ed hardy's website was majorly borked when I tried going there.
( http://www.hardylife.com/default.aspx )

Which in and of itself, could be a life choice, I dunno.

[Jelly Roll]

I think Ed Hardy used to be cool. From what I can gather, it was a line of really, really expensive t-shirts, hoodies, and the like. Because of the price, not many people wore Ed Hardy, and if you were wearing EH, then everyone knew you spent way too much on your t-shirt.

But now EH designs have been licensed out to appear on just about everything (sneakers, purses, etc.) and it seems like everyone is wearing EH (or EH knock offs), so it's not cool anymore.

[ianjohnson]

Tattoo style art is an anti-establishment, underground, subculture aesthetic. If you sell it in a mall with a brand on it, then it is the complete opposite. If you want to wear a shirt like that and be cool, at the very least it can't contain advertising - "This is an Ed Hardy Shirt!".

It should be a real designer shirt which was handpainted by an artist (not screened) and cost $400 from a boutique on Robertson Blvd, or it should contain obscene words or images to show that you are not someone who cares about what "polite society" considers appropriate.

[Unintentionally Blank]

I think Ed Hardy used to be cool. From what I can gather, it was a line of really, really expensive t-shirts, hoodies, and the like. Because of the price, not many people wore Ed Hardy, and if you were wearing EH, then everyone knew you spent way too much on your t-shirt.

But now EH designs have been licensed out to appear on just about everything (sneakers, purses, etc.) and it seems like everyone is wearing EH (or EH knock offs), so it's not cool anymore.

See, now this is good info. It tells me I'm so far out of touch that something goes through it's 'birth', 'discovery as cool', 'blatant whoring for money' and 'now uncool' phases before I'm even aware of it's existence. Perhaps I'll get in on the revival/nostalgia part of the lifecycle.

And it's cool like crocks are cool.

[pravnik]

Don Ed Hardy (http://en.wikipedia.org/wiki/Ed_Hardy) is a real person and was a student of the real "Sailor Jerry" Collins. He's one of the most well known and influential tattoo artists in the world. The "Ed Hardy" line of clothes are licensed to use his name and some of his his tattoo images. Some tattoo artists I know find it a little distasteful that he's capitalizing on his name in his later years, but he's reportedly pulling in millions over it.

[Push You Down]

Ed Hardy wear was cool in LA for 15 minutes. Now it is in the realm of douche wear.

Jon Goslein.... I'm looking right at you.

[choie]

I ... have never heard of Ed Hardy. I do not think this is a bad thing, but I do feel awfully old now.

This basically covers it:

(snipped to remove the StuffWhitePeopleLike URL - choie)

Commander Keen, I don't think that link is work- or mind-safe. The Ed Hardy post itself is all right, but the comments are abysmal, ugh. (Man, I thought YouTube comments were bad!)

I've reported the post so maybe a mod will label that link for you. :)

[torie]

Two of my best friends IRL love Ed Hardy. They also love tattoos and tattoo designs in general. I have to admit that some of the Ed Hardy stuff is really neat looking, although if I ever spend that much on a simple T-shirt, you have permission to shoot me in the head.

The problem you run into is that it gets trendy and then you can't tell the people who are wearing it for the aesthetic from the people who bought it to fit in. Ed Hardy is a respected name amongst tattoo enthusiasts and it bothers some to see untatted guys with no knowledge of the man and his work putzing around in the shirt they got because their friends had one.

It seems to have gotten really big during the "Rock of Love" era of VH1. Christian Audidididihgldkshlgskdhglh (or whatever) started appearing on the shows in some faculty or another. Then Ed Hardy became required wear for everyone trying to get with Bret Michaels. That's the first time I remember it being represented in the mainstream.

[Cat Fight]

Ed Hardy clothing is like a bad tattoo, only you can't even claim that you got it when you were dumb and young because, beyond plunking down too much money for it in the first place, you make a (bad) choice every time you put it on.

Unlike some other fashion brands or trends, visually, it just screams obnoxious, from the loud prints of women fucking dragons under a sea of sparkles to the almost instant mass production – it took maybe three months after I first heard to Ed Hardy for me to come face-to-face with a shelf full of Ed Hardy perfume, bikinis and underwear. Even Hello Kitty branding doesn't spread that quickly!

It doesn't help that designer Christian Audigier seems like quite a douche himself.

[Hampshire]

Just my opinion but the first time I saw Ed Hardy clothing I immediately thought it was the X-Games teen athlete du-jour's new clothing line available in your nearest Target's boys department.

[corkboard]

Wow- I just determined that I am an Old Fart. Officially.

I've only heard of Ed Hardy on these boards and never cared enough to research what the stuff looked like. So I just googled it, and holy shit, that is some ugly clothing. I can comfortably say I've never seen it before, so it is a trend that has completely passed me by. I used to think I was one cool hip cat; not so any longer.

But to the extent that being cool and aware means I'd have to be exposed to those god-awful designs, I'm sort of happy I'm clueless.

[Smeghead]

Sooo....this isn't about the pro wrestler, then?

[cainxinth]

From Commander Keen's link:To put this in proper perspective, Ed Hardy is so hated that it cannot be worn ironically. This is no small feat. As it stands, the only other entries in this category are Nazi Uniforms, Ku Klux Klan Robes, and self-tanner.

Hilariously accurate.

[Commander Keen]

I ... have never heard of Ed Hardy. I do not think this is a bad thing, but I do feel awfully old now.



Commander Keen, I don't think that link is work- or mind-safe. The Ed Hardy post itself is all right, but the comments are abysmal, ugh. (Man, I thought YouTube comments were bad!)

I've reported the post so maybe a mod will label that link for you. :)

Sorry about that, I didn't look at the comments beforehand. The blog itself seems fairly tame, I'm not sure why it attracts that kind of idiocy.

EDIT: I guess a blog dedicated to "stuff white people like" would inevitably get all sorts of undesirable comments, even though the site itself is obviously joking.

[Unintentionally Blank]

Sorry about that, I didn't look at the comments beforehand. The blog itself seems fairly tame, I'm not sure why it attracts that kind of idiocy..

Because it's on the Intertubes, silly!

[Khadaji]

I'm so uncool that I have never even heard of Ed Hardy. But I never pay attention to the new bands anyway...

[Delly]

I have a few bits & pieces from the ed hardy line - I just got them cos I liked the designs and I'd never get the real thing... now Im all uncool :dubious:

[obfusciatrist]

My wife knew him when he was just a fantastic tattoo artist.

More power to him if he's making millions licensing his name but it is nothing we'd wear.

[Jodi]

I have a few bits & pieces from the ed hardy line - I just got them cos I liked the designs and I'd never get the real thing... now Im all uncool :dubious:

I don't think it's a few bits and pieces that is uncool, I think it's the people who seem to bathe in Ed Hardy that are uncool.

[Frylock]

I'm guessing any day now the hipsters will be wearing it because it's not cool.

[The Falling Reverend]

I'm guessing any day now the hipsters will be wearing it because it's not cool.

Hey at least it's less obnoxious than what the hipsters are wearing now.

[even sven]

Damn!

My half-hip mom sent me an Ed Hardy shirt, and I really like it. It fits really slim and makes me look skinny and curvy at the same time. Plus, it has a cool tiger on it and some cheesy rhinestones.

I haven't lived in America for ages and never knew this was unhip. Would it really be a bad thing to keep enjoying it?

[coffinjumper]

Obviously what you needed was not a youngster, as I'm in my early 20s, fresh out of college, and have never heard of it. in fact the first few posts I though it was a guy whose appeal you were asking about, maybe some kind of singer or comedian or something.

Or do I have to turn in my young person card?

[Unintentionally Blank]

Would it really be a bad thing to keep enjoying it?

Abosolutely! Right up to the point where you don't care what other people think. ;)

[WreckingCrew]

So, someone in the know please fill me in, but is Ed Hardy sort of like Zubaz for a younger, but similarly taste-challenged generation?

[Unintentionally Blank]

And the less-athletic, if their website is any indication.

[thelurkinghorror]

I take it the comments on that site were purged? There's nothing too offensive there now.

[Jettboy]

One of my best sources of quick money is doing T-shirt designs for individuals or tiny, home-based micro-companies that either want to promote their company or launch a mini line of clothing.

I've had literally dozens of requests for work that "...looks like Ed Hardy designs" (or "looks like Affliction", that goofy, quasi-gothic crap with skulls, eagles, lions, 17th century caps and banners, etc.). I've done several designs that resemble the Ed Hardy, classic American naval/outlaw-tattoo-style, but now I just tell 'em, "Sorry, I don't do that shit anymore." I usually say that it's a risky copyright issue to create something that closely resembles an established brand, but the truth is it just looks ridiculous. Most of the clients that want this sort of work are young kids, and I don't want to hurt their feelings by telling them that if you see a design, a "look", more than 10 times a day it's no longer "edgy" or "outsider" like the image they want to so badly to project.

Granted, I AM an art whore, but I'm an art whore with a little integrity.

[DanBlather]

I can't get over spending tons of money on t-shirts and hoodies (or jeans, baseball hats, and running shoes for that matter). It just screams "I'm an idiot".

[FriarTed]

Ed Hardy wear was cool in LA for 15 minutes. Now it is in the realm of douche wear.

Jon Goslein.... I'm looking right at you.

I always thought "Rude Dog" and "No Fear" lept immediately over 'cool' and went right into 'douche'.

[Caffeine.addict]

So, someone in the know please fill me in, but is Ed Hardy sort of like Zubaz for a younger, but similarly taste-challenged generation?

From what I can tell, this is exactly it. They are popular with roughly the same demographic that worse Zubaz.

[Icarus]

What I find fascinating is the absolutely relentless saturation of the designs in products. It's not just t-shirts and hoodies and sneakers. I swear I've seen the designs plastered all over everything imaginable (I live in LA). I fully expect to see Ed Hardy toothpaste, toilet paper, tampons, toaster waffles, tomatoes, (that's only the "t"s.)

[thelurkinghorror]

I always thought "Rude Dog" and "No Fear" lept immediately over 'cool' and went right into 'douche'.

No Fear was cool. When I was in third grade.