What's the story?

[DaveRaver]

I was thinking the other day of a 70's TV commercial. It featured a guy who used to wear a yellow hard hat and say at the end of every ad- "...because we're THAT GOOD!" I can't recall the chain of stores he was hawking. I think it may have been a furniture chain. Why was he wearing a hard hat? Was he representing organized labor? I think this character was called Jerry. He also said in every ad..."What's the story, Jerry?" The reply was always "That's the stawww-ry!" Was he asking a rhetorical question? I don't know. This is why I was pondering it. He was always flailing his arms and acted in a generally exasperated manner with a tad bit of crazy thrown in to boot. I know it was not Crazy Eddie though. What store was it?

[Chronos]

It's quite likely that, whoever this fellow was, his business was purely local. In what city did you see these ads? That might help to level it down a lot.

[RealityChuck]

Those ads were only shown in the New York City area. I don't recall the name of his chain, but it was a type of warehouse club, sort of like Sam's Club. You had to be a member of a union or other organization to get in (they were very liberal about what organizations qualified). You then got special deals on appliances and other items.

[RealityChuck]

Just found it: JGE Discount Appliances.