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View Full Version : Why "brand" new?


enalzi
06-09-2011, 11:40 AM
As I was watching the Price is Right this morning, I realized that I really didn't know what "brand new" means. I mean, I know it's used to say basically "totally, completely new," but I had no idea what the dictionary definition was.

So I looked up "brand" online:

–noun
1.
kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee.
2.
a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.
3.
a mark formerly put upon criminals with a hot iron.
EXPAND
–verb (used with object)
9.
to label or mark with or as if with a brand.
10.
to mark with disgrace or infamy; stigmatize.
11.
to impress indelibly: The plane crash was branded on her mind.

None of those seem to describe "new." So what's the deal?

conway
06-09-2011, 11:51 AM
Cecil's answer (http://www.straightdope.com/columns/read/489/whats-the-origin-of-brand-new)

MikeF
06-09-2011, 01:57 PM
And why (and what) would it be spanking?

Moonlitherial
06-09-2011, 02:16 PM
And why (and what) would it be spanking?

Same link!