To me the issue is one of the marginal cost of production. There are two views here I've had, and I've not been able to settle on one over the other.
1) Stuff is already about as cheap as it can be. You'll notice the latest straight-to-video horror flick is pretty close in price to the latest blockbuster release. CD or DVD doesn't matter too much, movies and music are all around $10-$15 with a few exceptions due to buying at Target versus some overpriced coffee shop. Since difference in price can reflect difference of quality in any number of products, I don't see why this should be any different.
2) Stuff is too expensive, and people that would make it more cheaply are just milking the cow established by the big guys. Furthermore, games are especially more expensive than DVDs or CDs even though the marginal cost of production is the same or similar. Since the rise of Steam and XBox Live the marginal cost of production has dropped significantly. Copyright monopoly has allowed content creators to extract rents, but then the supporters of this (like actors, directors, guilds, artists, ...) have then gone on to extract rents from the rent-extractors too, leading to "entertainment inflation"---the ultimate effect of copyright, which is good for no one and we should pop the bubble.