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Old 01-29-2014, 11:33 PM
Mr Downtown is offline
Chicago Savant
Join Date: Jan 2009
Location: Chicago
Posts: 2,542
I'd like to challenge Amateur Barbarian to cite a news organization that is avoiding use of Super Bowl or Olympics.

Newspaper advertisers . . . well, that's different. While there is such a thing as "trademark fair use," it would apply to someone saying "nine out of ten dentists find the Puppy Bowl more entertaining than the Super Bowl," not to someone hitching their mattress sale to the Super Bowl star.

Incidentally, protection for Olympics and the interlocking rings symbol comes from a separate statute, 36 U.S.C. 380, and not from trademark law. Thus the decision barring Gay Olympics. But not even that can overcome the First Amendment to affect newspaper stories.