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Old 01-29-2014, 03:53 PM
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Originally Posted by Amateur Barbarian View Post
A grocery store or TV seller having a "Super Bowl" sale takes not one dime from the NFL's pocket, helps promote the hypiness of the whole thing and is in no way equivalent to using the term in a competing way.
Sure it can - there are softdrink, snack food, and TV sponsors for the Superbowl. You don't want people selling competitors brand items under the Superbowl name or you won't be able to charge as much for the rights. Why pay big money for the rights to be the "official snack food of the Superbowl" if you can just make a deal with the local Stop and Shop?

The money in Superbowl advertising has gone up dramatically in the past decade; that's why they are pushing it.