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Old 01-29-2014, 01:29 PM
Amateur Barbarian is offline
Join Date: Apr 1999
Location: F.O.S.O.N.E.
Posts: 19,905
Originally Posted by Marley23 View Post
The answer is that they haven't. They don't care if people say Super Bowl. They do care if other businesses try to make money off the words Super Bowl and either compete with the NFL or make money off the trademark without the NFL's permission. They might be overzealous about it but that's not totally unreasonable. It's their intellectual property and they want to make sure nobody trashes their name.
Can't argue, at least in conventional marketing/biz terms. Just color me Softly Bemused (it's right next to Shocked Silly in the box) at level of greedthink involved.