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Old 09-10-2008, 08:55 AM
Spoke is offline
Join Date: Dec 1999
Location: Pit of the Peach State
Posts: 17,913
Originally Posted by CalMeacham View Post
Sure, but it's not as if that kicked it off. Remember Lady Bird Johnson's campaign to clean up the trash (as well as get rid of the billboards)? Or all those "Don't be a Litter Bug" pictures I referred to above? The "Crying Indian" was neither the first nor the last, but one of a continuing series of announcements to try and deal with the problem.
The Litterbug was the product of the Pennsylvania Resources Council. In other words, a state campaign.

Keep America Beautiful, Inc. has been around since the 1950s, but as the linked article says, the effort first began to bloom in the 1960s, and it was the crying Indian ad in 1971 that really succeeded in raising the nation's awareness of the problem.