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Old 01-29-2014, 05:57 PM
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zoid is offline
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Join Date: Sep 2001
Location: Chicago Il
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Originally Posted by Telemark View Post
They get that money by selling exclusive rights to advertise as SuperBowl sponsors. If anyone could do so they wouldn't make any money on sponsorship. You can't just protect some of the naming rights.
This is it in a nutshell.
You can't sell the rights to, say, Pepsi to have a Super Bowl promotion if Coke can just go ahead and do one as well without consequence.
And as it was explained to me, if you're willy nilly about enforcing the naming rights that courts could take a dim view on you going after selective targets, so you almost have to go after everyone.

Last edited by zoid; 01-29-2014 at 05:58 PM.