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Old 01-29-2014, 09:49 AM
LawMonkey is offline
Join Date: Mar 2006
Location: Columbus, Ohio
Posts: 4,416
It is The Sporting Event That Dare Not Speak Its Name. Shame that this does not have the effect of suppressing all mention of it.

Anyway, anecdotally, I don't remember it being this way when I was growing up (in the 1980s/early 90s). Places would blithely advertise Superbowl sales, etc. Seems like everyone started shifting to "the Big Game" (which sounds stupid and makes me twitch) in the late 90s at the earliest.