So I just got a piece of mail extolling the virtues of "targeted direct e-mail" for the small business owner. I'm not a small business owner, so I guess they're not targeting very well.
This leads me to wonder how well the technique of "targeted direct e-mail" works if the people trying to sell it aren't even using it.
In a statement dripping with irony, it claims the following:
We'll provide you with the tools and training to grow your business in a safe and ethical manner.
Now why would I ever trust the ethics of spammers?
Of course, there's the obligatory "this is not SPAM" paragraph at the bottom. But they take it one step even further, with the claim below:
We strongly oppose the use of SPAM email and do not want anyone who does not wish to receive our mailings to receive them.
Makes you wonder, doesn't it?