What the heck is "Wellness"

[Slacker]

I've been hearing advertisments with increasing frequency for the "Wellness Program." The ad (radio) is one of those that goes like this:

"I was working at a big company making six figures, but I felt empty inside. Then I discovered "Wellness." Now I am more fulfilled and making more money than before. We're looking for entreprenureal people to talk to about Wellness (and so on)..."

What the heck is this?