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Old 02-04-2006, 12:27 AM
Marley23 Marley23 is offline
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Why do gas station prices end in tenths of cents (like $2.499)?

This question just popped into my head the last time I refilled my car, and I can't shake it loose. I don't know why I didn't ask The Dope before. But why do gas stations do this? Why not just charge me $2.50 a gallon instead of $2.49 and nine-tenths? When I remember that the price is $2.499 instead of $2.49, I feel like I'm the victim of an anti-"buy one, get one free" offer. When did this slimy practice get started anyway?
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Old 02-04-2006, 12:53 AM
LiQUiDBuD LiQUiDBuD is offline
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I will admit that I don't know what the exact reason is, but I'll place a bet that it's one of those psychological tricks these marketers try to play on us all. Kind like how you always see products priced at $9.99 instead of $10.00. Somehow within our minds, the former is much more attractive than the latter. I'll go out on a limb and say that gas pricing methodology is practiced no differently.

I'm sure someone will be along shortly with some real knowledge and real answers. Until then...there's my $.02
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Old 02-04-2006, 12:55 AM
Airman Doors, USAF Airman Doors, USAF is offline
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Why do prices end in .99?

Admittedly, it's not exactly what you asked, but the principles are the same.
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Old 02-04-2006, 03:16 AM
Marley23 Marley23 is offline
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Quote:
Originally Posted by Airman Doors, USAF
Admittedly, it's not exactly what you asked, but the principles are the same.
I'm sure they are - perhaps we only find this phenomenon at gas stations because they sell in bulk, after a fashion? That still makes the decimals seem like a way to give the customer a little less for his money. I'd love to see some research on this, though.
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Old 02-04-2006, 04:49 AM
calm kiwi calm kiwi is offline
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Quote:
Originally Posted by Marley23
I'm sure they are - perhaps we only find this phenomenon at gas stations because they sell in bulk, after a fashion? That still makes the decimals seem like a way to give the customer a little less for his money. I'd love to see some research on this, though.
The 2.499 for petrol may be alone but in NZ we ditched the one and two cent coin a while ago (the five cent coin is going soon), in most shops there are still $2.99 signs. If petrol prices annoy you try living somewhere where everything is rounded up or down (most places follow the Swedish rounding system). You can't buy anything for 99 cents even when that is is the price!
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Old 02-04-2006, 04:56 AM
Ice Wolf Ice Wolf is offline
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Quote:
Originally Posted by calm kiwi
You can't buy anything for 99 cents even when that is is the price!
You can when it's by eftpos.
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Old 02-04-2006, 05:42 PM
Queuing Queuing is offline
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Quote:
Originally Posted by calm kiwi
<snip>(most places follow the Swedish rounding system).<snip>!
What is Swedish rounding system?
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Old 02-04-2006, 02:19 AM
.Tyr. .Tyr. is offline
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When you see 2.499 do you think "Gas is at 2.49" or "Gas is at 2.50"? Personally I tend to parse it as the former. It probably started with one station doing it, and slowly spread untill it became the standard.
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