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  #1  
Old 04-12-2012, 01:34 PM
Taomist Taomist is offline
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Best. Ad. Ever.

I hate ads. I hate sales. I hate commercialism, and I don't even care for TNT.

But...this ad... /clap

http://feber.se/video/art/240491/tryck_p_knappen/

p.s. Why don't they advertise like that in America? Are we that boring? This video alone, as an ad all by itself, would win every ad award out there and actually impress people.

Last edited by Taomist; 04-12-2012 at 01:35 PM..
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  #2  
Old 04-12-2012, 01:39 PM
steronz steronz is offline
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Originally Posted by Taomist View Post
p.s. Why don't they advertise like that in America? Are we that boring?
They'd have to be careful where they filmed it. We have a lot of well-meaning bystanders with guns.
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  #3  
Old 04-12-2012, 01:44 PM
all1966 all1966 is offline
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LOVE IT!! That was AWESOME
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  #4  
Old 04-12-2012, 01:46 PM
Lare Lare is offline
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I didn't see the "Closed course, professional actors. Do not attempt" message but as a motorcyclist it made me smile. (Not that it's geared toward motorcyclists.)
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  #5  
Old 04-12-2012, 01:48 PM
planetcory planetcory is offline
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Quote:
Originally Posted by Taomist View Post
I hate ads. I hate sales. I hate commercialism, and I don't even care for TNT.

But...this ad... /clap

http://feber.se/video/art/240491/tryck_p_knappen/

p.s. Why don't they advertise like that in America? Are we that boring? This video alone, as an ad all by itself, would win every ad award out there and actually impress people.
That would not end well in America. Although the fact that no one ran away from gunfire sorta suggests that the crowd knew somehow that it wasn't real and stuck around for the fun.
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  #6  
Old 04-12-2012, 01:52 PM
Drum God Drum God is offline
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That. Was. Awesome. It just kept going. Loved it.

But, yeah, when the guns came out, I thought that, in America, someone would end up getting shot for real. And that would suck.
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  #7  
Old 04-12-2012, 01:59 PM
Zeldar Zeldar is offline
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Quite enjoyable and at least there is a point to it. The "product" can be identified and at least there's a message one can attach.

But in the light of other comments as to why it (or copies of the idea) might not work in the USA, I would suggest that in the "flash mob" things I have seen, I keep expecting some gunplay there, too!
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  #8  
Old 04-12-2012, 02:10 PM
Manduck Manduck is offline
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Er, I don't think that the bystanders were really bystanders. There would be too much risk of somebody getting clipped by one of those speeding cars.
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  #9  
Old 04-12-2012, 02:23 PM
Zeldar Zeldar is offline
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Originally Posted by Manduck View Post
Er, I don't think that the bystanders were really bystanders. There would be too much risk of somebody getting clipped by one of those speeding cars.
Excellent point. And they would surely have to film that whole thing with nothing but paid people (even the extras) to prevent some "intervention" by well-meaning bystanders.
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  #10  
Old 04-12-2012, 03:15 PM
Robot Arm Robot Arm is offline
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If that's Belgium, why is the writing on the arrow in English?
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  #11  
Old 04-12-2012, 03:20 PM
Tapiotar Tapiotar is offline
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Originally Posted by Robot Arm View Post
If that's Belgium, why is the writing on the arrow in English?
The street would also have to be closed to traffic. But from the real surpirse on people's faces, I bet they were hired as extras, but not told what the whole thing was about or what would happen.
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  #12  
Old 04-12-2012, 03:22 PM
Headrush042 Headrush042 is offline
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Originally Posted by Robot Arm View Post
If that's Belgium, why is the writing on the arrow in English?
Greater market penetration across Europe. Far more people understand English than Dutch.
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  #13  
Old 04-12-2012, 03:27 PM
Mister Rik Mister Rik is offline
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Quote:
Originally Posted by Robot Arm View Post
If that's Belgium, why is the writing on the arrow in English?
Because everybody speaks English!



Maybe that town is a tourist trap.
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  #14  
Old 04-12-2012, 07:22 PM
jackdavinci jackdavinci is offline
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I quite like the new "reinvented" commercials, with cops giving massages and rain melting away fat.
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  #15  
Old 04-12-2012, 07:51 PM
armedmonkey armedmonkey is offline
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Originally Posted by Manduck View Post
Er, I don't think that the bystanders were really bystanders. There would be too much risk of somebody getting clipped by one of those speeding cars.
Also, realize that more than one person (guy on bike, cute girl, kid, couple) pushed the button and started the whole chain of events. They performed all those stunts at least four times. People would have surely caught on after the first take.
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  #16  
Old 04-12-2012, 08:25 PM
Larry Mudd Larry Mudd is offline
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Quote:
Originally Posted by Robot Arm View Post
If that's Belgium, why is the writing on the arrow in English?
It's an ad for a Turner Broadcasting Systems channel offering Hollywood films and dramatic television series such as Shameless, Men of a Certain Age, Memphis Beat, Web Therapy, Phone Shop, The O.C., E.R., West Wing and 30 Rock.

The marketing may be geared somewhat towards English-speaking people.

Last edited by Larry Mudd; 04-12-2012 at 08:25 PM..
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  #17  
Old 04-12-2012, 08:28 PM
Nzinga, Seated Nzinga, Seated is offline
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Yeah, I think Manduck is right. Hate to be the type to say, "Fake" but, fake.

Nevertheless, I admit, by the end, I noticed I had a big goofy grin on my face. Loved it.
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  #18  
Old 04-12-2012, 08:30 PM
Maserschmidt Maserschmidt is offline
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We don't run a lot of 1:45 ads here in the US....
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  #19  
Old 04-12-2012, 08:35 PM
silenus silenus is offline
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Loved it!

I'm in the camp that says the bystanders were extras, but weren't totally in on what was about to go down.
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  #20  
Old 04-12-2012, 11:45 PM
ZipperJJ ZipperJJ is offline
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I like the bad-ass ambulance driver the best. You can tell when they sent out casting notes they were like "Need bad-ass motherfucker" and when he walked up they were like "you'll do."
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  #21  
Old 04-12-2012, 11:56 PM
Joey P Joey P is offline
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Quote:
Originally Posted by Nzinga, Seated View Post
Yeah, I think Manduck is right. Hate to be the type to say, "Fake" but, fake.

Nevertheless, I admit, by the end, I noticed I had a big goofy grin on my face. Loved it.
I saw it a few days ago. I was curious about the logistics as well and figured it was fake when the SUV came skidding around the corner. It's possible they aren't 'hired' extras but the producer/director just cleared the area and asked someone to go and push the button (and then stay put).

I mean, even if you ignore that, people surely would have seen the cameras all over the place and all the vehicles staged just around the bend.

Eitherway, still fun to watch.
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  #22  
Old 04-13-2012, 07:26 PM
Sister Vigilante Sister Vigilante is offline
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Quote:
Originally Posted by Taomist View Post
I hate ads. I hate sales. I hate commercialism, and I don't even care for TNT.

But...this ad... /clap

http://feber.se/video/art/240491/tryck_p_knappen/

p.s. Why don't they advertise like that in America? Are we that boring? This video alone, as an ad all by itself, would win every ad award out there and actually impress people.
Yes, you are. But only because it a week ago
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  #23  
Old 04-13-2012, 08:34 PM
JSexton JSexton is offline
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I thought the first guy to push the button was Colin Hay for a second.
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  #24  
Old 04-13-2012, 10:49 PM
panache45 panache45 is offline
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So now we've gotten to the point where we debate whether flawless, tightly-produced commercials are "fake" . . . along with whether the photo on the cover of Vogue has been Photoshopped.

Yes. There is huge money involved here, and nothing is left to chance. And the extras are in on it too. They have to be, to get the right kind of reactions. The reason why it's so enjoyable is that everything in it moves so flawlessly, like a big Rube Goldberg contraption. You cannot do something like that in one take, just to surprise the extras.
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  #25  
Old 04-14-2012, 12:03 PM
Shakes Shakes is offline
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I loved the lingerie girl on the motorcycle. She served no purpose what so ever.
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  #26  
Old 04-14-2012, 12:07 PM
Zeldar Zeldar is offline
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Originally Posted by Shakes View Post
I loved the lingerie girl on the motorcycle. She served no purpose what so ever.
That could well be so, but it made me think of Bobby Petrino!
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