The Straight Dope

Go Back   Straight Dope Message Board > Main > General Questions

Reply
 
Thread Tools Display Modes
  #1  
Old 12-08-2012, 02:37 PM
blueslipper blueslipper is offline
Guest
 
Join Date: Feb 2006
What is the term for when a perfectly good word gets corrupted into being a business buzzword?

'Cascade' used to be a very nice word until it was corrupted into being used in business to mean tell everyone else about this.
So is there any term in English for this process?
__________________
"I didn't get where I am today by selling ice cream tasting of bookends, pumice stone and West Germany."
Reply With Quote
Advertisements  
  #2  
Old 12-08-2012, 02:48 PM
gms453 gms453 is offline
Guest
 
Join Date: Dec 2011
Bastardize.
Reply With Quote
  #3  
Old 12-08-2012, 03:13 PM
Ethilrist Ethilrist is offline
Guest
 
Join Date: Nov 2000
My goddamn life.

Oh, wait, that's three words.
Reply With Quote
  #4  
Old 12-08-2012, 03:31 PM
gotpasswords gotpasswords is offline
Charter Member
 
Join Date: Mar 1999
Location: San Francisco area
Posts: 14,771
Cromulentize?
Reply With Quote
  #5  
Old 12-08-2012, 03:33 PM
Mr. Kobayashi Mr. Kobayashi is offline
Guest
 
Join Date: Feb 2004
I have a much uglier word for it: misappropriation!
Reply With Quote
  #6  
Old 12-08-2012, 03:50 PM
njtt njtt is offline
Guest
 
Join Date: Jul 2004
Quote:
Originally Posted by gotpasswords View Post
Cromulentize?
Shouldn't that be decromulentize? (Or discromulentization?)
Reply With Quote
  #7  
Old 12-08-2012, 04:21 PM
don't ask don't ask is offline
Member
 
Join Date: May 2001
Location: Sydney, Australia
Posts: 16,139
What's wrong man, did somebody move your cheese?
Reply With Quote
  #8  
Old 12-08-2012, 04:33 PM
ftg ftg is offline
Guest
 
Join Date: Feb 2001
Dilbertization. (Or PHBization?)
Reply With Quote
  #9  
Old 12-08-2012, 04:56 PM
Senegoid Senegoid is offline
Member
 
Join Date: Sep 2011
Location: Sunny California
Posts: 7,827
Optimizing linguistic synergy contingencies.
Reply With Quote
  #10  
Old 12-08-2012, 07:20 PM
Wendell Wagner Wendell Wagner is online now
Charter Member
 
Join Date: Jul 1999
Location: Greenbelt, Maryland
Posts: 11,966
Buzzwords:

http://en.wikipedia.org/wiki/List_of_buzzwords
Reply With Quote
  #11  
Old 12-08-2012, 07:48 PM
deltasigma deltasigma is offline
Member
 
Join Date: Nov 2012
zombification, devolution, evisceration, obfuscation, inveiglement.
Reply With Quote
  #12  
Old 12-08-2012, 08:06 PM
Lazlo Lazlo is offline
Guest
 
Join Date: Oct 2000
We must empower ourselves to leverage our proactive nature into a new paradigm of synergy!
Reply With Quote
  #13  
Old 12-08-2012, 08:19 PM
kunilou kunilou is offline
Charter Member
 
Join Date: Apr 1999
Posts: 17,858
Jargonization?
Reply With Quote
  #14  
Old 12-08-2012, 08:30 PM
Dewey Finn Dewey Finn is offline
Charter Member
 
Join Date: Apr 2003
Posts: 17,128
Quote:
Originally Posted by blueslipper View Post
'Cascade' used to be a very nice word until it was corrupted into being used in business to mean tell everyone else about this.
I have to say this is the first time I ever heard the word cascade used in that manner.
Reply With Quote
  #15  
Old 12-08-2012, 08:48 PM
Wendell Wagner Wendell Wagner is online now
Charter Member
 
Join Date: Jul 1999
Location: Greenbelt, Maryland
Posts: 11,966
O.K., I didn't read the OP well. Saying that the words become buzzwords isn't very useful since the OP talked about buzzwords. Still, I don't think that there is any word or phrase describing what happens except that these words are turned inot buzzwords.

Last edited by Wendell Wagner; 12-08-2012 at 08:48 PM..
Reply With Quote
  #16  
Old 12-08-2012, 09:18 PM
Zeldar Zeldar is offline
Guest
 
Join Date: Jun 2003
corpspeak
Reply With Quote
  #17  
Old 12-09-2012, 12:05 AM
Postariti Postariti is offline
Guest
 
Join Date: Nov 2008
I've hear people use "co-opt" to describe this.
Reply With Quote
  #18  
Old 12-09-2012, 12:33 AM
Wesley Clark Wesley Clark is offline
Guest
 
Join Date: Aug 2003
The problem is they don't just take the word, they turn it into a buzzword shell. So the definition would have to include that fact.

I have always considered 'hijack' or 'usurp' to be the word, but even that doesn't encompass the fact that the word becomes a meaningless buzzword.
Reply With Quote
  #19  
Old 12-09-2012, 02:46 AM
blueslipper blueslipper is offline
Guest
 
Join Date: Feb 2006
Quote:
Originally Posted by Dewey Finn View Post
I have to say this is the first time I ever heard the word cascade used in that manner.
Maybe it is a Melbourne usage. I have seen it in 3-4 jobs here.
Reply With Quote
  #20  
Old 12-09-2012, 05:54 AM
Tangent Tangent is offline
Guest
 
Join Date: Sep 2002
A paradigm shift?

Reply With Quote
  #21  
Old 12-09-2012, 09:33 AM
Shakester Shakester is offline
Guest
 
Join Date: Dec 2008
Ruined.

Despoiled.
Reply With Quote
  #22  
Old 12-09-2012, 09:56 AM
Scumpup Scumpup is offline
Guest
 
Join Date: Mar 2003
beshitting?
Reply With Quote
Reply



Bookmarks

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off

Forum Jump


All times are GMT -5. The time now is 06:51 AM.


Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2014, vBulletin Solutions, Inc.

Send questions for Cecil Adams to: cecil@chicagoreader.com

Send comments about this website to: webmaster@straightdope.com

Terms of Use / Privacy Policy

Advertise on the Straight Dope!
(Your direct line to thousands of the smartest, hippest people on the planet, plus a few total dipsticks.)

Publishers - interested in subscribing to the Straight Dope?
Write to: sdsubscriptions@chicagoreader.com.

Copyright 2013 Sun-Times Media, LLC.