As a graduate of Ohio University, you might not want to get me started. I could make this a pit-worthy rant.
While your friend’s theory sounds like horseshit… it’s actually pretty close to correct, although I will point out that OSU was calling itself “THE” OSU long before the lawsuits over the use of the word, “Ohio.” Keep in mind that “THE” OSU marching band (The Best Damn Band in the Land, they claim, although I have several bones to pick on that point as well), has a signature/trademark formation thingy they do at every game, where they create the script “Ohio” and the 1st Chair Tuba player gets to make a big deal out of breaking formation to run out and dot the “i”. (And evidently, this is the only college marching band that does script formations instead of the oh-so-proletariat block letters) So, when OU decided to trademark “Ohio,” TOSU got their football-worshipping panties in a big fat wad and sued my alma mater. The bastards. As if dominating football across the state isn’t enough, THEY WANT TO RULE THE WORLD AND OWN ALL THE WORDS FOR IT!!!
Sorry. I’ll take a deep breath.
Truth be known, OU was there first (1804 – 1st university in the Northwest Territory) and OSU just suffers from academic envy. That and they only think they know how to party.
Anyway, the settlement was, IIRC, OU gets to use “Ohio” as our trademark, but OSU gets to do the script Ohio with the band without paying OU a royalty. (Or maybe they do have to pay a royalty – memory is fuzzy on that part.) I believe they use “The” to imply that there is no other school in the state worth mentioning, which obviously chaps my ass and the assess of all the other millions of Ohio state school graduates whose mascot is NOT a useless nut.
Anyway, when people ask me where I went to school, since many, many Floridians are completely unaware that there is more than one state school in Ohio with a football team, I tend to say, “No, Ohio University, THE OTHER Ohio school.” (Which is, of course, met with blank stares unless I’m talking to a former Ohioan who might actually get my joke.)
Bottom line, short answer: Egomaniacal puffery and self-delusion is all that is.