The tour at
Old Sturbridge Village, MA states that the white was both the cheapest and most expensive color and that red was the most enduring cheap paint. The absolute cheapest was simple whitewash, but it had to be redone frequently having little staying power. The cheapest
paint that endured was red--which explains not only painting very large structures, such as barns, red, but also the prevalence of red school houses. Good quality white was the most expensive.
I did not find the exact text of the guide's spiel at the OSV website, but I did find a page that discussed some aspects of paints through the early 19th century.
A few selected quotes:
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"...the dwelling houses were mostly in a dilapidated condition, weather-worn and mostly unpainted; such as were painted were a dingy red. I can recall to mind but two in the town at that time that were painted white."
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The horizontal wooden sheathing of kitchen walls and the built-in cupboards were painted with an oil-based, red oxide-pigmented paint. The discovery of red pigment on the ceiling lath in the kitchen and sitting room, and blue pigment on the wall and ceiling lath in the best room, indicated that the painting of the walls, chimney breasts, and wainscotting was done prior to the plastering of the ceilings and walls. Painted at the base of the walls in the kitchen and carried across the cupboard base and bottom of the doors was a brown band simulating a baseboard; the same brown was painted on the kitchen chimney breast panels. Microscopic examination and infrared spectroscopy of paint samples from the chimney breast panels revealed that the red-brown iron oxide pigments were carried not by an oil-based binder, but in a resin or varnish, possibly a copal resin. The floors of the kitchen were painted with the same red-oxide paint as the walls.
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By the early nineteenth century, the use of red and brown iron oxide-pigmented paints in the houses of rural New England had been common for almost a century, and the use of blue-pigmented paints for almost half a century. In nearly all of the houses surveyed in the Four Corners neighborhood, red, brown and blue were found to be the original colors, with red in the kitchens and secondary rooms and blue in the best rooms. What was surprising in the Bixby house was the extent of the painting and the use of resin as a binder for the pigments on some of the architectural elements. Given the difficulty of preparing the resin and mixing in the pigments, the owners went to considerable trouble to acheive the desired effects. The depth and translucent quality of the resin-based brown paint must have created quite a contrast against the duller red and blue of the walls and floors.
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