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Old 04-18-2006, 10:39 AM
RickS95 RickS95 is offline
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Gas prices ending with 9/10

What's the reasoning for gas prices all ending in 9/10 (nine-tenths)?

Gas is listed on signs as $2.759 per gallon. Is the $0.009 a built in profit for the station or the gas company or some other diabolical scheme to cost me money?
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Old 04-18-2006, 10:40 AM
zev_steinhardt zev_steinhardt is offline
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Marketing.

It's the same reason that an item costs 1.99 instead of two bucks. It sounds like it's less.

Zev Steinhardt
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Old 04-18-2006, 01:23 PM
Gary Robson Gary Robson is offline
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When gas prices first went over a dollar, I thought it would be the end of the 9/10 cent add-on for the prices. The "service" stations actually modified all of the pumps to allow for a fourth price digit rather than give up their "tenth-cent discount" (charging $2.699 instead of $2.70).

I guess they think it works, or they wouldn't have spent the money.
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Old 04-18-2006, 02:48 PM
CookingWithGas CookingWithGas is offline
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This is as good a time as any to introduce my unofficial GQ FAQs. This question appears at the bottom.
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