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Old 09-23-2008, 08:24 AM
survineer survineer is offline
Join Date: Aug 2008
Business names that have a lower case first letter

What would be the proper way to address such a company in a formal letter?

ms consultants ( and truenorth ( seem to be very thorough about spelling out their names in a very particular way on their websites. truenorth even italicizes and bolds half of their name.

So would there be a correct way to designate these companies in the inside address or beginning a sentence?
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Old 09-23-2008, 08:27 AM
pulykamell pulykamell is online now
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For the inside address I would keep it lowercase. As the first word of a sentence, I would capitalize it. I wouldn't pay attention to honoring italics and bolding, although it seems that in truenorth's literature, they always keep it lowercase and they both italicize and bold it. It's all a question of style--there's no real one "correct" way to do it.

(Oh, and i hate that plaintext-bold-no spaces typesetting (or other variation, like italic-bold-no spaces) of brand names. It looks cliched and lazy design to me.)

Last edited by pulykamell; 09-23-2008 at 08:31 AM..
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Old 09-23-2008, 09:42 AM
Philster Philster is offline
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Originally Posted by pulykamell View Post

(Oh, and i hate that plaintext-bold-no spaces typesetting (or other variation, like italic-bold-no spaces) of brand names. It looks cliched and lazy design to me.)
But WWW address formats encourage companies to run the name together.

StraightDope would be nice.
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Old 09-23-2008, 01:57 PM
Napier Napier is offline
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The proper way to address such companies is with insufferable pretension. For example, you should right-justify all your text, and you should choose one letter to capitalize no matter where it appearS or how dumb it lookS. Besides, "truenorth" is just a cheezy midwest convenience store chain. Who are they fooling with the .org domain? Why do they deserve a formal letter? I mean, sorry to be so unhelpful, but if somebody asked you how to make Barney like them, wouldn't your instinct be to ask them why?
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Old 09-23-2008, 02:15 PM
Ethilrist Ethilrist is online now
Join Date: Nov 2000
How is it registered? That's how I'd capitalize it. eBay, for example.
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