Does anyone know the origin of this quote, the words “d-o-n-'t y-o-u b-e-l-i-e-v-e i-t” in a deep booming voice. Used in a few cartoons: Mouse Trouble(1944) Big Top Bunny (1951) The Missing Mouse (1953)
I get the impression that it’s a reference to some movie or radio show that would be familiar to audiences in the forties and fifties. Anyone know what it is?
It was just like the newsreels, only made for radio. They ran on CBS - “The Columbia Broadcasting System.” I probably still have them around somewhere in .mp3 format - at least I did c. 2000.
Passing Parade had different themes from year to year – Don’t You Believe It was similar to NBC’s long-running Ripley’s Believe It Or Not! series.
‘Don’t you believe it!’ was a radio program back in the mid to late forties. This program was run by Toby Reed. I listened to a program of it… In the beginning of the show they list off a number of trivia type things, and say if you believe so and so … Don’t you believe it! then goes on to explain what really happened in a kind of documentary style.
I myself was quite curious, knowing that Tom and Jerry and other cartoons were made during world War II at first I thought it might have been a reference to Winston Churchill telling the British not to fear and ‘don’t you believe it’ for the propaganda being sent by the German’s of that time.
So look it up , could be fun - the radio show was called ‘Don’t you believe it’ I have seen reference to programs in 1946 and 1947
On a side note their chef sponsor seems to have been Almond Roca , a confection made by Brown & Haley , actually looked this up and they are still around today , the company originated in 1912.