View Full Version : Got A Spare Million? Advertise on Oprah

04-14-2011, 06:51 AM
Oprah Winfrey is not only a successful entertainer on television, she is also a smart businesswoman.

The Wall Street Journal is reporting that CBS Corp. is asking for $1 million for 30 seconds of national commercial time for the final week of Oprah's TV show in May.

This rate rivals the ones at events such as the Academy Awards, for which buyers paid between $1.7 million and $.8 million for a 30-second spot earlier in the year, reports the Wall Street Journal.

Full story at: International Business Times (http://www.ibtimes.com/articles/133859/20110413/oprah-winfrey-show-commercial-1-million-last-week.htm)

So do you think it'll be worth it?

Lynn Bodoni
04-14-2011, 12:18 PM
Oprah has a very large number of people who WILL watch whatever she produces, and most of them will try to watch her last show. And, no offense to any of her fans, but a lot of them are pretty gullible and will drink whatever koolaid she is serving. So yeah, I think it would be worth it.

04-14-2011, 02:36 PM
Well, as her last show I would imagine she will also have one hell of a special guest or guests lined up - and you just know tears are gonna flow that could fill up Lake Mead.

Thus, the viewership for this will be off the charts - so why not rake in the coin when you can? No one begrudges the NFL from what they charge for Superb Owl (well, I do). so if advertisers will pay big bucks, then charge them big bucks.

I am not a regular viewer by any means, but even I will most likely tape this final episode just to see the end of the era.