View Full Version : Ad: Manny Pacquiao - What's Your Wild Rabbit....?

06-23-2013, 06:14 PM
Who are the ad geniuses who make this crap up?


Boxer Manny Pacquiao is just one of several celebrities Hennessy has tapped for their new “Wild Rabbit” campaign. Pacquiao recently appeared in this commercial for Hennessy which concludes with a quote from the boxer that reads, “Fighting the fights that really matter. That’s my Wild Rabbit.”

In a nutshell it seems like the “Wild Rabbit” is something that pushes you to pursue your dreams, but if you’re looking for a more in-depth explanation of the “Wild Rabbit” here’s a detailed description found on the Hennessy Wild Rabbit site.

“In Cognac, France, where Hennessy is made, rabbits run wild. But the intriguing animals are rarely seen.

Over time, people invented tales about them; Tales about a creature that lives in people’s minds.

This elusive Wild Rabbit, is thought to drive people from one success to another.

For 250 years Hennessy’s Wild Rabbit has been to build on our expertise and push our world class cognac ever closer to perfection. Constantly chasing. Never stopping. Never settling.”

You know I have to ask…what’s your Wild Rabbit?

06-24-2013, 09:05 AM
Monday morning *bump*

Anyone else see this ridiculous ad?

06-24-2013, 09:14 AM
Watched it several times. Never made a damn bit of sense to me. Now that I've read their synopsis, it still sounds insipid.

Count Blucher
06-24-2013, 09:27 AM
Truthfully, this is the first time I've seen it. Q: How the Hell did this not get torpedoed in the conference room before dime 1 was spent on it? It looks like a bad commercial for some upcoming fight.
I kept waiting at the end for promos about what was "coming next month on HBO". I mean, does he drink the stuff? Give it away as gifts after his fights? Use it as cologne? Leather his face with it?

The Commercial.
Is it pretty? Sure.
Is it soothing? Yeah... in a quiet-before-the-beating kind of way.
Does it inspire by showing the hard work a professional athlete goes through before a fight? I suppose.

Does it sell/ promote/ explain Hennessy, link boxing or even athletics to Hennessy or even why people who might enjoy watching boxing might enjoy a Hennessy Cognac?

*Errr...ahhh... but wait JB, this is artistically beautiful isn't it? What do you have against art? Just watch it again. Here, want me to wipe that stain in your lap for you?* :smack:

06-24-2013, 09:32 AM
Watched it several times. Never made a damn bit of sense to me. Now that I've read their synopsis, it still sounds insipid.

Part of me wants to snark in a politically-incorrect way, smirkily observing that only a French brand would point to the rugged, macho, known-symbol-of-manly-victory....Wild Rabbit....as the centerpiece of their marketing campaign...but I won't ;)

06-24-2013, 10:36 AM
It's been on the air for quite some time, and it never makes sense to me, no matter how often I see it. It's kind of the antithesis of what makes a successful ad.

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