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Old 04-16-2017, 01:44 AM
susan susan is offline
Join Date: Jul 2002
Location: Coastal USA
Posts: 8,631
There are many contemporary ads where the protagonist does something at the end of the commercial in a style that seems to suggest they're affable yet inadequate schlubs. Their action or self-presentation, which is presented as a joke-at-their-expense punchline of a sort, usually undoes any confidence the ad has built about its product or service. It leaves me thinking, "You're a loser and the ad works against selling me That Thing."