View Single Post
Old 04-16-2017, 03:48 PM
Gatopescado Gatopescado is offline
Join Date: Aug 2001
Location: on your last raw nerve
Posts: 18,138
Originally Posted by susan View Post
There are many contemporary ads where the protagonist does something at the end of the commercial in a style that seems to suggest they're affable yet inadequate schlubs. Their action or self-presentation, which is presented as a joke-at-their-expense punchline of a sort, usually undoes any confidence the ad has built about its product or service. It leaves me thinking, "You're a loser and the ad works against selling me That Thing."
Exactly. I always come away with, "Well, your product/service is the choice of stupid people. I'll look elsewhere".