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Old 03-31-2016, 03:11 PM
CalMeacham's Avatar
CalMeacham is offline
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Join Date: May 2000
Location: Massachusetts
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Interesting piece about that sleep ad with the CGI furry animals. It turns out that the medicine is virtually ineffective (It puts you to sleep only minutes before a placebo has the same effect, and you get up only 15 minutes after placebo-"induced" sleep) and, even so, has undesirable side effects (drowsiness the next day, temporary sleep paralysis).

http://highline.huffingtonpost.com/a...p-advertising/