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Old 02-05-2006, 11:19 AM
Schnitte Schnitte is offline
Join Date: Feb 2001
Location: Frankfurt, Germany
Posts: 3,471
Another factor that comes into play here is the fact that every station is doing it, and the first station to stop using .9 cent prices would suffer disadvantages: Drivers are so much accustomed to this phenomenon that many of them inadvertently add the near-cent when estimating the costs of the refill. So if a station sold its gas for $2.490 per gallon, most drivers would just see the first three large digits and think the price would be equal to the one at a competing station nearby, which continues to sell for $2.499. The first station wouldn't attract new customers with its price reduction, but lose 0.9 cents per gallon. So why be the first one to break this unwritten rule?
"The banana has certain characteristics, appearance, taste, softness, seedlessness, easy handling, a constant level of production which enable it to satisfy the constant needs of an important section of the population consisting of the very young, the old and the sick."