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Old 08-06-2014, 07:10 PM
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Originally Posted by dzeiger View Post
And if you turn Cena heel, then all the teen/adult males who currently hate him because he's stale/SuperCena/etc then will start cheering him again, resulting in a still-divided audience except that the demographics probably aren't as good for merchandise sales.
Not necessarily. If they make the turned Cena a self-righteous jerk who "deserves" to be liked but is not, then he might just pull heat from both factions. Molded like the heel Bret Hart, Cena could draw massive boos.