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Old 09-03-2009, 10:41 AM
kopek kopek is offline
born to be shunned
 
Join Date: Jul 2007
Location: Southwestern PA
Posts: 12,944
The ELCA (Evangelical Lutheran Church in America) approved, in a manner of speaking, of the ad and did sign off on the script (although there was a lot of electronic discussion of it going on about it from what I remember). My take was that in this context "hosed" basically meant "screwed" but the official decission from church headquarters was that it meant "tricked". But mostly it all came down to dollars - Mountain Dew sold a lot of product with the ad and the ELCA got a big boost in the funds they needed to try to resurrect the Davey and Goliath series.

If you check around the closed meetings/archives of Ecunet, some of the old discussions may still be available in zip form.