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Old 02-13-2020, 07:03 PM
WildaBeast's Avatar
WildaBeast is offline
Join Date: May 2019
Location: Folsom, CA
Posts: 1,378
I don't know how Southwest does it, specifically, but the industry term for what you're describing is called "yield management". The goal is to get people to pay as much as possible for the more in-demand flights, which might be frequented by business travelers who need to be somewhere at a specific time and their company is willing to pay for it, and push the more budget-concious travelers onto the less desirable flights.

So with that in mind, I'm sure the people at Southwest know exactly how popular each flight is, and how much they can charge for them. So I wouldn't hold my breath for more Wanna Get Away fares to open up on the desirable flights.