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Old 08-10-2019, 09:42 AM
pulykamell is online now
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Join Date: May 2000
Location: SW Side, Chicago
Posts: 47,951
Quote:
Originally Posted by Ukulele Ike View Post
God, yes, preach it! I would love to have regular access to a good pint o’bitter.
I just don't understand it from a business perspective. As a new brewer, wouldn't it be better not to try to take a share of the overcrowded APA/IPA market and instead fill the void of underrepresented styles like bitters? Perhaps most of the American craft-beer-drinking market only looks at ABV and IBUs, but I'd still have to think even if only 2% of the market is craving for bitters, it make more sense to be on one of, say, ten brewers angling for that market vs being one brewer against thousands of beers going for (let's exaggerate) what 80% of the market wants.