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Old 10-29-2017, 01:21 PM
Richard Parker is offline
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Join Date: Apr 2004
Location: Manhattan
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Quote:
Originally Posted by Bricker View Post
Sure, I suppose that's an argument. I guess it would require determining the fair market value of the publicity the dossier gained for the campaign and then ensuring that the payment was on a general par with that value, though -- wouldn't it?
That would be an odd way of doing it.

The determination of whether something is an arms-length commercial transaction does not ordinarily require that the value to the buyer equal the price. If it did, almost nothing would meet that test, since most people try to get something that is worth more than what they paid for it.

To use that test in the context of valuing publicity would be even more bizarre, since it is largely unforeseeable and worth nothing to the seller.