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Old 09-26-2005, 07:29 PM
guizot guizot is offline
Join Date: Mar 2005
Location: An East Hollywood dingbat
Posts: 7,789
Originally Posted by VCO3
I always thought that it was intentional pandering to black people, who make up a large chunk of KFC's consumer base and who have almost exclusively been the targets of their advertisements for two decades now. It seems to me that the "KFC" name chance happened just as their advertisements "went black" with things like an animated breakdancing and basketball dunking Colonel.
That was part of it, but in general it was an image change because of lagging sales, when other fast food was booming.

But apparently it hasn't worked, as Exapno Mapcase cites above. So if they really thought having the word "fried" in the name were such an issue, they'd probably leave it as "KFC." I bet they're going to try something like an "original," "old-time" type theme.