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Old 01-09-2020, 10:29 AM
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Why is Bloomberg advertising on a local Chicago TV station?


The Illinois and Indiana Democratic primaries aren't until.March, but his ads are on the WGN Morning News several times a day. Why?
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Old 01-09-2020, 10:52 AM
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I can think of two possiblities.

One - were there any ads run by any candidates on Iowa TV stations on Christmas? 12/25 is 68 days before Iowa Caucuses day, just as the day I am posting this is 68 days before Illinois Primary day.

Two - is it just "local" WGN, or are there ads on the national version as well? Maybe the campaign just happened to buy time on both.
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Old 01-09-2020, 10:54 AM
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Not sure, but he is buying ads in a lot of big cities that seems unrelated to how the primary system works. He is running ads in several states that don't even have their primaries until well after super tuesday.

https://en.wikipedia.org/wiki/2020_D...aucus_calendar

https://www.latimes.com/politics/sto...tv-ad-campaign

Quote:
The breadth of Bloomberg’s ad buy is unusual for a presidential primary. He reserved ad time in dozens of media markets, including some of the most expensive in the country: New York, Los Angeles, Chicago, Dallas, Philadelphia, Miami, Denver, Cleveland, Phoenix and Detroit.
I don't understand his strategy. He is polling at 5% or so at most right now, and several of these cities are in states who won't have their primaries until the candidate is pretty much chosen, or at best its a 2 way race.
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Old 01-09-2020, 11:24 AM
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For all intents and purposes, Mike Bloomberg has an infinite amount of money. So why not?
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Old 01-09-2020, 11:25 AM
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I’ve seen them everywhere on Chicago TV. It’s baffling because he doesn’t need to run an anti-Trump campaign in blue Illinois. And it is too early for primary advertising I’d think. It’s like the Christmas ads in September
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Old 01-09-2020, 11:29 AM
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It's never too early to get name recognition. The names of three quarters of the original 20-some Democratic candidates, if you asked a typical voter about them, would produce a response of "Who?".

Last edited by dtilque; 01-09-2020 at 11:33 AM.
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Old 01-09-2020, 11:30 AM
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I'm assuming he's trying to get his national polling numbers up. You get those up, and you'll be in the news more often, which will then affect the early primary states.
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Old 01-09-2020, 11:35 AM
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Here in NC he's on TV more than Law and Order reruns. We vote March 3rd. Steyer is running ads here too. Nobody else is running TV ads here yet.
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Old 01-09-2020, 11:39 AM
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Perhaps, with basically an infinite supply of money, he's making a quick attempt to foist himself into the top tier n nationally, which is especially important given his late entry into the race.

These ads have already bumped him into the top five nationally according to 538's poll of polls.

And in a recent poll in Michigan, he tops Trump by 6 points in a head to head match-up. The only candidate to do better is Joe Biden, with a 7-point edge. (https://www.detroitnews.com/story/ne...ll/2846700001/)

Blanketing the nation's airwaves is a great way to go up in national polls. Will it work for him? Time will tell.
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Old 01-09-2020, 11:44 AM
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He did show up here last week to open campaign offices in Raleigh and Fayeteville. I figure after IA and NH we will get a lot of Dem visits since we are next to SC which is another early primary. Candidates can cover both states on TV by going to Charlotte which is on the SC/NC border.
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Old 01-09-2020, 11:44 AM
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I think, at this point, he’s just trying to gain recognition that he is a serious candidate. And he can afford it.

He just bought a 60 second Super Bowl ad, (as did Trump). And remember, even if Trump’s dubious estimates of his wealth are true, Bloomberg is almost twenty times richer than Trump.

https://in.reuters.com/article/usa-e...-idINL1N29C1SY

And he just gained an interesting endorsement, that of Judge Judy Sheindlin.

And, a little off-topic but I didn’t want to start a new thread, there was a thought-provoking article in the Atlantic. It discusses how MB not only spends a ton of money to get elected but he uses his money while in office to fund his policy agenda. For example, he’s been anonymously keeping the NY Public Library afloat for years . And he would donate to organizations that might be inclined to oppose him in order to quiet them.

Some employees knew what was going on even though the donations weren’t public. When he ran for office they began speaking about it privately because it was something they wanted their friends that voted to know. This article confirms it.

But it raised some interesting questions about both the appropriateness of such spending and about how it made MB more effective at the local level in a way that won’t translate to a national level. The guy might be really rich, but he’s not rich enough to fund a national healthcare system.

https://www.theatlantic.com/politics...paigns/604390/

Last edited by Ann Hedonia; 01-09-2020 at 11:49 AM.
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Old 01-09-2020, 11:54 AM
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Quote:
Originally Posted by ITR champion View Post
For all intents and purposes, Mike Bloomberg has an infinite amount of money. So why not?
Not just that, his real goal is to stop a wealth tax. 1% of his net worth is $570 million. The wealth taxes being looked at by people like Sanders & Warren would tax him 6-8% of his net worth each year.

He is going to spend $400 million on his election campaign (so far at least), which is a fraction of what he would pay in one year of a wealth tax. Thats what it really comes down to.

Despite all the spending I think he polls at 5%. But if he can get popular enough to block a wealth tax, it'll be money well spent.
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Old 01-09-2020, 11:56 AM
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I don't know the guy, but his ad with a nurse from NYC is pressing a lot of my buttons. I can't help it! The guy (his adman) is a pro and it shows.

Last edited by dropzone; 01-09-2020 at 11:58 AM.
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Old 01-09-2020, 11:57 AM
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No but he might be rich enough to grease some wheels. As president he'd not just have the money for greasing but power and influence to perhaps start turning some wheels as well.

Not saying I'm an MB supporter, but I can see some appeal.

Incidentally, if he were to largely self-fund his general campaign too, imagine the money that people would otherwise donate to the presidential race going toward Senate, House and state races.

Last edited by Happy Lendervedder; 01-09-2020 at 11:59 AM.
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Old 01-09-2020, 12:02 PM
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Quote:
Originally Posted by Happy Lendervedder View Post
Perhaps, with basically an infinite supply of money, he's making a quick attempt to foist himself into the top tier n nationally, which is especially important given his late entry into the race.

These ads have already bumped him into the top five nationally according to 538's poll of polls.
.
He is in fifth place, with 5% of the vote. The top 4 candidates have a combined total of around 70% of the vote.

https://projects.fivethirtyeight.com...ry-d/national/

One good thing is things like this show money doesn't = power when it comes to politics. Hillary outraised Trump and lost. Bloomberg is spending more than the other candidates combined and is barely at 5%.

Quote:
Originally Posted by Happy Lendervedder View Post

Incidentally, if he were to largely self-fund his general campaign too, imagine the money that people would otherwise donate to the presidential race going toward Senate, House and state races.

Yeah thats a good point. An extra billion will go far in various close races. Taking the presidency is important but so is getting the senate. Also winning as many state house or governorships as possible to block 2020 gerrymandering needs to be a high priority too.
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Old 01-09-2020, 12:03 PM
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When Bloomberg was mayor, how did he and Trump get on? Poorly, I hope.
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Old 01-09-2020, 12:17 PM
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He might not make it to the debates, since the criteria currently require both meeting polling thresholds and having a lot of individual donors. Since he's not soliciting donations, he wont get to participate in the debates unless they change the rules specifically for him.

So adds are even more important for him to get his message out there. He could wait and save his money, but it might take a while to convince people to pick him over the ones who've been in the race longer.
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Old 01-09-2020, 12:24 PM
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I would have thought he was trying to boost his national numbers to make the debate stage, but he's already cleared the January polling threshold but will never make the donor threshold since he's not seeking out individual donations.

So I'm not sure I get the strategy either.

We haven't gotten Bloomberg ads here in St. Louis, but have seen a bunch of Steyer ones. Another odd decision...
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Old 01-09-2020, 12:28 PM
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He's obviously trying to get the all-important Cecil vote.

Though the Illinois primary isn't terribly far away and getting decent numbers in big cities is one quick way to raise your national numbers.
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Old 01-09-2020, 12:40 PM
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We haven't gotten Bloomberg ads here in St. Louis, but have seen a bunch of Steyer ones. Another odd decision...
I'm also seeing a good amount of Steyer ads in Chicago. I haven't seen a single ad from any of the front-runners.
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Old 01-09-2020, 01:23 PM
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Two - is it just "local" WGN, or are there ads on the national version as well? Maybe the campaign just happened to buy time on both.
FWIW, WGN Chicago (the local OTA channel) and WGN America (the cable channel) have had completely different programming feeds since late 2014. Since then, as I understand it, WGN America has no longer carried any programming from the Chicago station.
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Old 01-09-2020, 01:50 PM
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Originally Posted by Wesley Clark View Post
He is in fifth place, with 5% of the vote. The top 4 candidates have a combined total of around 70% of the vote.

https://projects.fivethirtyeight.com...ry-d/national/

One good thing is things like this show money doesn't = power when it comes to politics. Hillary outraised Trump and lost. Bloomberg is spending more than the other candidates combined and is barely at 5%.
Hillary had money, but a poor strategy and was fighting against Russian influence. Bloomberg's been in for about six weeks, and is already polling higher than 70% of the remaining Democratic field. And he hasn't been on one debate stage, nor is he trying to. And I don't think he's really even done much campaigning outside of ads. That's pretty impressive.

Will it work out for him? I have no idea.

Is he flawed? Absolutely, but this campaign is exposing each and every one of these candidates as flawed, some more seriously than others.

Would he be my favorite president? Hell no, but he might be my favorite presidential candidate, if he's in the best position to beat Trump and take some of the power away from the Republicans.

Do I like the idea of a billionaire buying the presidency? Not at all, but even if his ideology isn't very much lined up with mine, sometimes it's nice to have rich and powerful people on our side and not always face the well-funded and skullduggerous opposition with one hand tied behind our back.

And as we enter the phase of the campaign where head-to-head polls start to matter a little more, that poll that came out today showing Bloomberg doing stronger against Trump in Michigan than any other candidate besides Biden makes my ears perk up a little.

Last edited by Happy Lendervedder; 01-09-2020 at 01:51 PM.
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Old 01-09-2020, 01:56 PM
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Bloomberg did largely fund the Sierra Club's Beyond Coal project. That'll get him a lot of plusses among those who think the Climate Crisis is one of the biggest issues.
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Old 01-09-2020, 02:47 PM
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Quote:
Originally Posted by Happy Lendervedder View Post
Hillary had money, but a poor strategy and was fighting against Russian influence. Bloomberg's been in for about six weeks, and is already polling higher than 70% of the remaining Democratic field. And he hasn't been on one debate stage, nor is he trying to. And I don't think he's really even done much campaigning outside of ads. That's pretty impressive.

Will it work out for him? I have no idea.

Is he flawed? Absolutely, but this campaign is exposing each and every one of these candidates as flawed, some more seriously than others.

Would he be my favorite president? Hell no, but he might be my favorite presidential candidate, if he's in the best position to beat Trump and take some of the power away from the Republicans.

Do I like the idea of a billionaire buying the presidency? Not at all, but even if his ideology isn't very much lined up with mine, sometimes it's nice to have rich and powerful people on our side and not always face the well-funded and skullduggerous opposition with one hand tied behind our back.

And as we enter the phase of the campaign where head-to-head polls start to matter a little more, that poll that came out today showing Bloomberg doing stronger against Trump in Michigan than any other candidate besides Biden makes my ears perk up a little.
Yeah but again, for all the money he is spending (more than all the other candidates combined possibly) he is still only polling at 5%. I doubt that number grows much.

And his run is more of a vanity project and an effort to block the wealth tax. He could easily spend 400 million on improving voter outreach efforts, or funding races, or some charity rather than getting 5% of the vote due to name recognition.

As far as funding, groups like ActBlue which collect small donations are raising more money than the Koch brothers spent in previous races (Koch brothers spent 900 million in 2016, while ActBlue is raising a billion dollars a year the last couple years). So small donors are showing themselves to be a major force in politics.
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