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Old 08-13-2011, 01:17 PM
Johnny L.A. Johnny L.A. is online now
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Commercial jingles

Off the top of my head...

Yamaha! Won't you fly me away
Today is the day
Don't look the other way
Yamaha! Today is the day!


...

Get yourself a Honda
Built like a watch that was meant to last a hundred years!


...

Forget your troubles, get on Suzuki...

...

Kawasaki lets the good times roll
Get aboard, get away
And you're gonna say
Let the good times roll!


...

Get a bucket of chicken
Have a barrel of fun
At Kentucky Fried Chicken
There's fun for everyone!


...

Yes!
Denver, Phoenix, Reno
Yes!
Burbank, San Francisco
...
Yes!
Hughes Air West
Top banana in the West!


...

Good mornin' world!
Good mornin' to you-hoo-hoo-hoo-hoo-hoooo.
I'm a-wearin' my Levi's,
Lee-hee-hee-hee-hee-vi's.



OK, that's enough. A bit of a sampling of commercial jingles I remember from the '70s. It seems to me that commercials are less musical nowadays, and have been for quite some time. Sure, there are soundtracks. Some are instrumental, and some are popular songs. (I enjoyed hearing The Pogues used on a car commercial recently... the first dozen times I saw it.) But there seems to be few, if any, 'commercial songs' anymore.

I hesitate to call them 'jingles'. To me a 'jingle' is a little song that appears along with an announcer. The first one that pops into my head is Chockfull-Of-Nuts. There's the announcer talking about the product, and then 'Chockfull-Of-Nuts is the heavenly coffee/Better coffee a millionaire's money can't buy!'. What I'm thinking about are commercials that use the product-specific songs, often set to well-known tunes, that make up the bulk of the commercials' audios.

On one hand, some of the commercial songs of my adolescence drove me nuts. Hated them. Mocked them. (c.f., Chockfull-Of-Nuts.) OTOH, how could I not think of the Yamaha song as I bounced across the desert on my Enduro? And others were just darned catchy. Maybe it's just that with the Internet and so many choices of channels that don't interrupt programmes with commercials so I tend to ignore ads until they've been played over and over and over, but current commercials seem less memorable to me. Sure I remember the ones for the online bank where the sleazy guy treats small children unequally, but darned if I can remember the company being advertised. I think that humans are generally hardwired to remember and respond to music, and that product-specific songs made/make it easier for people to remember the products. I mean, I'll never fly Hughes Air West (since they no longer exist), but I remember the commercials and who they were for!

I'll end with this: Sparkletts Water commercial. I still can't hear the name 'Leon' without thinking of it. And I always think of it when I buy lamb shoulder. (Incidentally, was lamb easier to buy in the '70s? The way the Sparkletts guy casually brings lamb bones on his visits, it's like an everyday thing. I have to go to the butcher's if I want lamb. It's not something you can generally pick up at the supermarket.)
  #2  
Old 08-13-2011, 02:00 PM
KneadToKnow KneadToKnow is offline
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Not a jingle, certainly by your definition anyway, but I remember fondly the music from the old Triumph TR7 commercials. "The shape of things to come."
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Old 08-13-2011, 02:16 PM
Son of a Rich Son of a Rich is offline
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From Kansas City radio ads of the 50s:

Milgram's grocery stores: "Hi neighbor, hi neighbor!"

A used(?) car dealer: "Give my regards to Broadway, remember Broadway Motors there."

Some things you never forget, despite their triviality.
  #4  
Old 08-13-2011, 03:02 PM
Mr Downtown Mr Downtown is offline
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Your Wind Song stays on my, Wind Song stays on my, Wind Song stays on my mind.
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Old 08-13-2011, 03:10 PM
Son of a Rich Son of a Rich is offline
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Anybody looking for an earworm?
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Old 08-13-2011, 10:14 PM
Becky2844 Becky2844 is offline
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The latest Heiniken ad on TV. Love that ditty!
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Old 08-13-2011, 10:20 PM
silenus silenus is offline
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a few that will inflict earworms on anybody who ever lived in SoCal:

Banner Mattress...for the rest of your life!


Little bit of Heaven
94.7
KMET
Tweedle-dee


If you want a car or truck, go see Cal, if you want to save a buck, go see Cal.
  #8  
Old 08-13-2011, 10:36 PM
Quasimodem Quasimodem is offline
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Earworm alert!



Quasi
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  #9  
Old 08-13-2011, 10:45 PM
Baker Baker is offline
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Hold the pickle, hold the lettuce
Special orders don't upset us
All we ask is that you let us
Serve it your way!
Have it your way, have it your way
Have it your way at Burger King!
  #10  
Old 08-13-2011, 11:42 PM
NDP NDP is offline
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Quote:
Originally Posted by Quasimodem View Post
On a related note, here's an early 70s homage to the ad by 7-Up.

Incidentally, my first knowledge of the "Let's all go to the lobby" intermission ad came through the 7-Up commercial because I was too young to see the original when it was used in theaters.
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Old 08-13-2011, 11:46 PM
Jeff Lichtman Jeff Lichtman is offline
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Quote:
Originally Posted by Johnny L.A. View Post
Off the top of my head...

Yamaha! Won't you fly me away
Today is the day
Don't look the other way
Yamaha! Today is the day!
This was based on the hit song Silver Bird by Mark Lindsay.

You can trust your car,
To the man who wears the star,
The big bright Texaco star!
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  #12  
Old 08-14-2011, 12:52 AM
blondebear blondebear is online now
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Call Mr. Plow,
That's my name,
That name again
Is Mr. Plow.
  #13  
Old 08-14-2011, 01:00 AM
Son of a Rich Son of a Rich is offline
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Quote:
Originally Posted by blondebear View Post
Call Mr. Plow,
That's my name,
That name again
Is Mr. Plow.
At Wilkins Hyundai and Subaru,
We have Hyundais and Subarus.
  #14  
Old 08-14-2011, 05:02 AM
Quasimodem Quasimodem is offline
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I bought these DVD's a couple of months ago.

Those of you who like jingles oughta like these, and I bought mine used!

Quasi
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  #15  
Old 08-14-2011, 04:59 PM
Craneop2 Craneop2 is offline
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You'll wonder where the yellow went.

When you brush your teeth with pepsodent.

We always made up our own words to the tune.

You'll wonder where you went last night.

When you brush your teeth with dynamite.

And so on, and so on.
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