Thread Tools Display Modes
Old 09-23-2008, 09:24 AM
survineer survineer is offline
Join Date: Aug 2008
Posts: 9
Business names that have a lower case first letter

What would be the proper way to address such a company in a formal letter?

ms consultants ( and truenorth ( seem to be very thorough about spelling out their names in a very particular way on their websites. truenorth even italicizes and bolds half of their name.

So would there be a correct way to designate these companies in the inside address or beginning a sentence?
Old 09-23-2008, 09:27 AM
pulykamell pulykamell is online now
Charter Member
Join Date: May 2000
Location: SW Side, Chicago
Posts: 42,756
For the inside address I would keep it lowercase. As the first word of a sentence, I would capitalize it. I wouldn't pay attention to honoring italics and bolding, although it seems that in truenorth's literature, they always keep it lowercase and they both italicize and bold it. It's all a question of style--there's no real one "correct" way to do it.

(Oh, and i hate that plaintext-bold-no spaces typesetting (or other variation, like italic-bold-no spaces) of brand names. It looks cliched and lazy design to me.)

Last edited by pulykamell; 09-23-2008 at 09:31 AM.
Old 09-23-2008, 10:42 AM
Philster Philster is offline
Join Date: Aug 2000
Location: Location: Location:
Posts: 10,486
Originally Posted by pulykamell View Post

(Oh, and i hate that plaintext-bold-no spaces typesetting (or other variation, like italic-bold-no spaces) of brand names. It looks cliched and lazy design to me.)
But WWW address formats encourage companies to run the name together.

StraightDope would be nice.
Old 09-23-2008, 02:57 PM
Napier Napier is offline
Charter Member
Join Date: Jan 2001
Location: Mid Atlantic, USA
Posts: 8,940
The proper way to address such companies is with insufferable pretension. For example, you should right-justify all your text, and you should choose one letter to capitalize no matter where it appearS or how dumb it lookS. Besides, "truenorth" is just a cheezy midwest convenience store chain. Who are they fooling with the .org domain? Why do they deserve a formal letter? I mean, sorry to be so unhelpful, but if somebody asked you how to make Barney like them, wouldn't your instinct be to ask them why?
Old 09-23-2008, 03:15 PM
Ethilrist Ethilrist is offline
Join Date: Nov 2000
Location: Saint Paul
Posts: 26,327
How is it registered? That's how I'd capitalize it. eBay, for example.


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off

Forum Jump

All times are GMT -5. The time now is 12:52 PM.

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2018, vBulletin Solutions, Inc.

Send questions for Cecil Adams to:

Send comments about this website to:

Terms of Use / Privacy Policy

Advertise on the Straight Dope!
(Your direct line to thousands of the smartest, hippest people on the planet, plus a few total dipsticks.)

Publishers - interested in subscribing to the Straight Dope?
Write to:

Copyright 2018 STM Reader, LLC.

Copyright © 2017