Made for TV Movies - Financial Question

All the publicity of this weekend’s broadcasting of “Killing Jesus” makes me curious of the financial side of things. For example, “Killing Jesus” will be broadcast on NatGeo. How much did it cost to make the movie? Who put up the the money for the movie, it’s promotion, etc? From where do the investors realize their profit. Surely it can’t all come advertising revenue from a one-time showing.

Yay more lies from Bill O’Reilly, why wouldn’t they show it on Fox (gag) news & is he gonna say that he was there when the rock rolled away from the tomb entrance?

In this case, the production company is called “Scott Free Productions” - Killing Jesus (TV Movie 2015) - Company credits - IMDb

They produce the TV shows “The Good Wife” “Numb3rs” and have done a number of TV movies. Nat Geo is the main distributor of the film and I imagine pay them for the rights to show it, sell DVDs, and stream it, etc.

The network pays them to air the film. The producers have this as a baseline for making a budget (it sounds like it wouldn’t require a massive budget to produce, either). In addition to payment from the network (ad revenue goes to the network, not the producers), the producers will also get payment for the DVDs (as will NatGeo) and the “Killing Jesus” bobbleheads.

Hollywood Reporter says that Killing Jesus has a $12 million budget. How do they make money after spending that much? There’s the usual (advertising, obviously). But there are also product placement opportunities; how much would Home Depot pay to be the official lumber supplier for the one true cross? And they can sell the program overseas, and sell DVDs later on.