Old 08-22-2001, 01:24 AM
mhendo mhendo is offline
Join Date: Aug 2001
Posts: 24,778
Some time ago Cecil answered a question regarding "trade names that become generic," to which my question is an addition of sorts. http://www.straightdope.com/mailbag/meponym.html

One of the givens of the modern entertainment industry is 'product placement,' whereby a company will pay a producer to have its goods shown prominently in a movie or a TV show. What i would like to know is to what extent a company can prevent its trademarked product from being placed in a movie (or other cultural production such as a book, play, etc.) if it does not like the way in which the product is displayed or the context in which it is shown. It just seems to me that if corporations spend millions and annoy the crap out of everyone in order to have their brand names become part of the public sphere, they should be willing to suffer the potential downside of such exposure. Also, someone recently told me that universities like Harvard are brand names, just like Coke; to what extent is this true, and do the same rules apply?

Michael, Baltimore Md.

[Edited by bibliophage on 08-22-2001 at 10:56 AM]
Old 08-22-2001, 01:36 AM
Galan Galan is offline
Join Date: Aug 2001
Posts: 14
It is true for academic institutions, where officially licensed merchandise is big business. The rules, at least in the US, are the same for any commercial copywrite. Look at a college t-shirt. Somewhere you'll likely find a copywrite insignia.
Old 08-22-2001, 10:59 AM
bibliophage bibliophage is offline
Charter Member
Charter Member
Join Date: Apr 2000
Location: Maine
Posts: 10,285
Welcome to the SDMB, mhendo. Since this is a comment on a Staff Report, I'll move it to the appropriate forum.

By the way, I fixed your hyperlink by removing the parentheses. You need to leave a blank space on either side of the URL for it to work in vBulletin.

moderator, GQ
Old 08-22-2001, 11:36 PM
sewalk sewalk is offline
Join Date: Apr 1999
Location: on the outside looking in
Posts: 1,225
Originally posted by Galan
Somewhere you'll likely find a copywrite insignia.
Or not, as these are some of the most heavily counterfeited items of clothing in the US.
It's copyright, as in the right to control who makes a copy of your work. Sorry, but this one gets me as bad as "the right to bare arms".
"Those poor bastards. They've got us right where we want them. We can shoot in every direction now." Colonel Lewis Burwell Puller, USMC, at Chosin Reservoir


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off

Forum Jump

All times are GMT -5. The time now is 01:54 PM.

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2018, vBulletin Solutions, Inc.

Send questions for Cecil Adams to: cecil@straightdope.com

Send comments about this website to: webmaster@straightdope.com

Terms of Use / Privacy Policy

Advertise on the Straight Dope!
(Your direct line to thousands of the smartest, hippest people on the planet, plus a few total dipsticks.)

Publishers - interested in subscribing to the Straight Dope?
Write to: sdsubscriptions@chicagoreader.com.

Copyright 2018 STM Reader, LLC.

Copyright © 2017