# 22 minute ad on a 4 minute YouTube clip **URL:** \ **Category:** The BBQ Pit\ **Created:** [April 21, 2017, 12:54am UTC](https://boards.straightdope.com/t/22-minute-ad-on-a-4-minute-youtube-clip/784888 "2017-04-21T00:54:57Z")\ **Posts on this page:** 14\ **Page:** 2
**Author:** ![Terminus\_Est](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/terminus_est/32/3087_2.png) [@Terminus\_Est](https://boards.straightdope.com/u/Terminus_Est)\ **Post date:** [April 22, 2017, 5:25am UTC](https://boards.straightdope.com/t/22-minute-ad-on-a-4-minute-youtube-clip/784888/21 "2017-04-22T05:25:36Z")
> [@ArrMatey](#): > > Okay, I’m intrigued. What’d they do? Burger King ran an ad that gave a voice command to Google Home to search for the Whopper. > **[Burger King’s new ad forces Google Home to advertise the Whopper](https://www.theverge.com/2017/4/12/15259400/burger-king-google-home-ad-wikipedia)** > > Oh no, Google This was, very predictably, quickly shut down by Google. [Google shuts down Burger King's cunning TV ad - The Verge](http://www.theverge.com/2017/4/12/15277278/google-home-burger-king-whopper-ad-campaign) But of course the entire Internet is talking about it. ---
**Author:** ![cochrane](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cochrane/32/10441_2.png) [@cochrane](https://boards.straightdope.com/u/cochrane)\ **Post date:** [April 22, 2017, 6:36am UTC](https://boards.straightdope.com/t/22-minute-ad-on-a-4-minute-youtube-clip/784888/22 "2017-04-22T06:36:31Z")
> [@Terminus\_Est](#): > > Burger King ran an ad that gave a voice command to Google Home to search for the Whopper. > [Burger King’s new ad forces Google Home to advertise the Whopper - The Verge](http://www.theverge.com/2017/4/12/15259400/burger-king-google-home-ad-wikipedia) > > This was, very predictably, quickly shut down by Google. > [Google shuts down Burger King's cunning TV ad - The Verge](http://www.theverge.com/2017/4/12/15277278/google-home-burger-king-whopper-ad-campaign) > > But of course the entire Internet is talking about it. I played that ad on my phone and it activated “OK, Google” and the phone started reading out the Wikipedia article on the Whopper. No shit. ---
**Author:** ![BigT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bigt/32/12044_2.png) [@BigT](https://boards.straightdope.com/u/BigT)\ **Post date:** [April 22, 2017, 2:22pm UTC](https://boards.straightdope.com/t/22-minute-ad-on-a-4-minute-youtube-clip/784888/23 "2017-04-22T14:22:06Z")
> [@Strassia](#): > > I have decided in my old age that I want the media I enjoy to have an income stream. I value the video enough to watch 42sec of commercial. I do not value it enough to sit through 22min of paranoid conspiracy bullshit. > > Sent from my SM-G930V using Tapatalk That’s your decision. But if YouTube is doing this, you may want to consider some form of adblock, even a YouTube specific one, that you can turn on when you are exercising like this. It does not have to be all or nothing. I know I’m selective on which sites I allow to run without adblock. And, if I really want to support my favorite creators, that’s what Patreon is for. They get a lot more money that way. ---
**Author:** ![Kobal2](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kobal2/32/20_2.png) [@Kobal2](https://boards.straightdope.com/u/Kobal2)\ **Post date:** [April 22, 2017, 3:34pm UTC](https://boards.straightdope.com/t/22-minute-ad-on-a-4-minute-youtube-clip/784888/24 "2017-04-22T15:34:25Z")
> [@cochrane](#): > > He said he did skip it, but there’s no reason to have a 22 minute ad in the first place. Those need to die in a fire. Actually there is. They don’t expect you to watch the ad, they expect you to click the “skip ad” button. Because that proves you _were_ active at your PC and caught glimpses of the ad. Which means more cash from the ad-maker - as a French TV mogul once famously said, “I’m here to sell available consumer brain-time. The point of our broadcasts is to relax and entertain to prepare the consumer between commercials. My job is to help Coca Cola move product.” ---
**Author:** ![naita](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/naita/32/5862_2.png) [@naita](https://boards.straightdope.com/u/naita)\ **Post date:** [April 22, 2017, 6:41pm UTC](https://boards.straightdope.com/t/22-minute-ad-on-a-4-minute-youtube-clip/784888/25 "2017-04-22T18:41:54Z")
> [@BigT](#): > > I will say one thing about this whole thing, though. It’s stupid as fuck. How in the world doesn’t everyone online realize that the ads are not connected directly to the content, and that there’s no way that the company who makes the ads supports the message? I’ve never seen an ad for Coke on a YouTube video and thought it meant they supported what the guy said. I’ve even seen ads for one product while the actual content promoted their competitor. It’s just not how Internet ads work. What some people understand is that the ad money is paying the content creators. If the advertisers don’t protest then they are in fact fundamentally supporting the spread of the content. ---
**Author:** ![Paranoid\_Randroid](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/paranoid_randroid/32/18_2.png) [@Paranoid\_Randroid](https://boards.straightdope.com/u/Paranoid_Randroid)\ **Post date:** [April 22, 2017, 10:39pm UTC](https://boards.straightdope.com/t/22-minute-ad-on-a-4-minute-youtube-clip/784888/26 "2017-04-22T22:39:47Z")
> [@Kobal2](#): > > Actually there is. They don’t expect you to watch the ad, they expect you to click the “skip ad” button. Because that proves you _were_ active at your PC and caught glimpses of the ad. Which means more cash from the ad-maker On the contrary, my understanding is that advertisers don’t pay for ads that are skipped within a time limit. 30 seconds or the entirety of the ad, whichever is shorter. Unfortunately I can’t (quickly) find any official cites, but it was widely publicized recently when research was reported that only 30% of people don’t skip ads. I can’t imagine paying for five seconds of advertising, anyway. You’d have to dramatically redesign the ad for it to be effective. ---
**Author:** ![cochrane](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cochrane/32/10441_2.png) [@cochrane](https://boards.straightdope.com/u/cochrane)\ **Post date:** [April 23, 2017, 1:02am UTC](https://boards.straightdope.com/t/22-minute-ad-on-a-4-minute-youtube-clip/784888/27 "2017-04-23T01:02:41Z")
> [@Kobal2](#): > > Actually there is. They don’t expect you to watch the ad, they expect you to click the “skip ad” button. Because that proves you _were_ active at your PC and caught glimpses of the ad. Which means more cash from the ad-maker - as a French TV mogul once famously said, “I’m here to sell available consumer brain-time. The point of our broadcasts is to relax and entertain to prepare the consumer between commercials. My job is to help Coca Cola move product.” I see five second ads for Miller High Life and Busch Beer. I don’t mind those. I still say there’s no dammed reason for a 22 minute ad even if the advertiser gets revenue if you only watch five seconds of it. Especially if you skip it. It seems an ad that long would cost more money to make than the advertiser would make back in return. ---
**Author:** ![sgtpepper](https://avatars.discourse-cdn.com/v4/letter/s/edb3f5/32.png) [@sgtpepper](https://boards.straightdope.com/u/sgtpepper)\ **Post date:** [April 23, 2017, 5:40am UTC](https://boards.straightdope.com/t/22-minute-ad-on-a-4-minute-youtube-clip/784888/28 "2017-04-23T05:40:43Z")
> [@Paranoid\_Randroid](#): > > I can’t imagine paying for five seconds of advertising, anyway. You’d have to dramatically redesign the ad for it to be effective. I work in media research, and contrary to what you might think, 15 second ads are actually about comparable to 30 second spots in regards to memorability. I’d imagine 5 second ads have a tougher time breaking through since there’s much less time to convey information, but Snapchat frequently features 3-5 second ads… so who knows, maybe it’s more effective than one might think. I think there’s something to be said for shorter ads and consumers’ receptivity to watching them. I’ll watch ads on YouTube when I’m at the gym and watching on my phone, but if the ad is longer than a minute or two, I skip. Giving up a 1 minute of my time in exchange for content seems like a reasonable demand to me; 20 minutes is definitely not, and I skip right away on principle. Since a huge portion of YouTube is actually spent streaming music, maybe those 20-min ads are being played more in full and therefore collecting revenue when people let YT autoplay in the background. Or something. Maybe. That would imply people aren’t paying attention, though, and no advertiser wants that. ---
**Author:** ![naita](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/naita/32/5862_2.png) [@naita](https://boards.straightdope.com/u/naita)\ **Post date:** [April 23, 2017, 8:53am UTC](https://boards.straightdope.com/t/22-minute-ad-on-a-4-minute-youtube-clip/784888/29 "2017-04-23T08:53:58Z")
My guess would be that those ads are available on the brand’s YouTube page, and that including them as regular ads, even if almost no one views them when they pop-up in front of whatever content people were looking for in the first place drives traffic to the full video and the brand’s page. Practically no one is going to watch a 22 min video about a new set of SLR lenses before their 4 min music video, but a fraction of the audience will go “Oh, that’s interesting, gotta look that up later.” Whether that is more or less efficient than just sticking a traditional ad in there is another question. ---
**Author:** ![Mangetout](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mangetout/32/19_2.png) [@Mangetout](https://boards.straightdope.com/u/Mangetout)\ **Post date:** [April 25, 2017, 10:38am UTC](https://boards.straightdope.com/t/22-minute-ad-on-a-4-minute-youtube-clip/784888/30 "2017-04-25T10:38:07Z")
> [@Tranquilis](#): > > Joerg is one of the nicest guys on the planet, and The Mail took ruthless advantage of that. I think “naive” is apt. Yeah, I think it’s one of the things newcomers understand the least about him - his content is all about weapons and weapon technology, but once you watch him for a bit, you come to realise he’s a very decent, thoughtful and probably quite gentle person. ---
**Author:** ![Tranquilis](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tranquilis/32/3639_2.png) [@Tranquilis](https://boards.straightdope.com/u/Tranquilis)\ **Post date:** [April 25, 2017, 4:03pm UTC](https://boards.straightdope.com/t/22-minute-ad-on-a-4-minute-youtube-clip/784888/31 "2017-04-25T16:03:58Z")
> [@Mangetout](#): > > Yeah, I think it’s one of the things newcomers understand the least about him - his content is all about weapons and weapon technology, but once you watch him for a bit, you come to realise he’s a very decent, thoughtful and probably quite gentle person. Yup. Like a large playful puppy. Full of enthusiasm and energy, and the nicest, most gentle guy around, but he’s BIG! and he has TEETH!\* so folks tend to be wary, and invent stories about him that reflect their own paranoia but that have nothing to do with who he really is. \*(OK, slingshots) _Edit_: Oh, and he’s got a sly sense of humor - Watching him take the piss out of The Mail is quite entertaining. ---
**Author:** ![Tranquilis](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tranquilis/32/3639_2.png) [@Tranquilis](https://boards.straightdope.com/u/Tranquilis)\ **Post date:** [April 25, 2017, 4:09pm UTC](https://boards.straightdope.com/t/22-minute-ad-on-a-4-minute-youtube-clip/784888/32 "2017-04-25T16:09:31Z")
> [@cochrane](#): > > I played that ad on my phone and it activated “OK, Google” and the phone started reading out the Wikipedia article on the Whopper. No shit. Since disabled, but yeah, that was Burger King’s intent - AND they edited the Wiki page to suit their sales pitch (dastardly, that!). Of course, that left lots of room for pranksters to play, and soon the Wiki page cheerfully informed you with a completely straight face that a Whopper was made with 100% Medium-Sized Child, and other similar edits. Wiki had to lock the page down. 😃 ---
**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\ **Post date:** [April 25, 2017, 4:25pm UTC](https://boards.straightdope.com/t/22-minute-ad-on-a-4-minute-youtube-clip/784888/33 "2017-04-25T16:25:52Z")
One clever way I saw once around the “Skip Ad” button was to incorporate it into the ad itself. The first five seconds of the ad were of some dude (I think he was a sports announcer, or the like) introducing himself, “Hi, I’m Skip \_\_\_\_\_, and this is my ad. See? It says right there, ‘Skip Ad’.”. That was funny enough to get me to sit through the whole ad… though that was only a normal-length ad. There’s no way I’d sit through an entire 20 minute ad. Heck, I seldom enough even sit through 20 minutes of the actual content I’m there for. ---
**Author:** ![nightshadea](https://avatars.discourse-cdn.com/v4/letter/n/7ba0ec/32.png) [@nightshadea](https://boards.straightdope.com/u/nightshadea)\ **Post date:** [April 26, 2017, 1:40am UTC](https://boards.straightdope.com/t/22-minute-ad-on-a-4-minute-youtube-clip/784888/34 "2017-04-26T01:40:03Z")
ive seen 10 minute ads that played out like a tv episode one was for jim beam and the other for stella artois … [Previous page](https://boards.straightdope.com/t/22-minute-ad-on-a-4-minute-youtube-clip/784888.md?page=1)