# 606 takes to film this commercial

**URL:** <https://boards.straightdope.com/t/606-takes-to-film-this-commercial/182280>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [June 16, 2003, 7:47pm UTC](https://boards.straightdope.com/t/606-takes-to-film-this-commercial/182280 "2003-06-16T19:47:43Z")\
**Posts on this page:** 13\
**Page:** 1

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**Author:** ![Scarlett67](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/scarlett67/32/7387_2.png) [@Scarlett67](https://boards.straightdope.com/u/Scarlett67)\
**Post date:** [June 16, 2003, 7:47pm UTC](https://boards.straightdope.com/t/606-takes-to-film-this-commercial/182280/1 "2003-06-16T19:47:43Z")

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From Snopes:  
A complicated [Honda Accord commercial](http://www.snopes.com/autos/business/hondacog.asp) required 606 takes to get right and was achieved without the use of computer-generated images.

There are several download links. It’s a 5 MB file but worth the wait, even on dialup. I’ve watched the thing a dozen times in the last hour, enthralled every time.

Wow.

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**Author:** ![Skywatcher](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/skywatcher/32/254_2.png) [@Skywatcher](https://boards.straightdope.com/u/Skywatcher)\
**Post date:** [June 16, 2003, 8:04pm UTC](https://boards.straightdope.com/t/606-takes-to-film-this-commercial/182280/2 "2003-06-16T20:04:18Z")

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There’s been [some](http://boards.straightdope.com/sdmb/showthread.php?s=&threadid=189773&highlight=honda+commercial) [debate](http://boards.straightdope.com/sdmb/showthread.php?s=&threadid=188834&highlight=honda+commercial) as to whether the commercial is _entirely_ CGI-free.

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**Author:** ![Scarlett67](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/scarlett67/32/7387_2.png) [@Scarlett67](https://boards.straightdope.com/u/Scarlett67)\
**Post date:** [June 16, 2003, 8:12pm UTC](https://boards.straightdope.com/t/606-takes-to-film-this-commercial/182280/3 "2003-06-16T20:12:30Z")

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D’oh! Sorry. I didn’t see those other threads.

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**Author:** ![ElwoodCuse](https://avatars.discourse-cdn.com/v4/letter/e/edb3f5/32.png) [@ElwoodCuse](https://boards.straightdope.com/u/ElwoodCuse)\
**Post date:** [June 16, 2003, 8:25pm UTC](https://boards.straightdope.com/t/606-takes-to-film-this-commercial/182280/4 "2003-06-16T20:25:09Z")

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I was recently at the Franklin Institute in Philadelphia and they had a German film from the 80s that followed the same principal, only it must have ran at least 20 minutes. It was probably the coolest thing I saw there.

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**Author:** ![Skywatcher](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/skywatcher/32/254_2.png) [@Skywatcher](https://boards.straightdope.com/u/Skywatcher)\
**Post date:** [June 16, 2003, 9:11pm UTC](https://boards.straightdope.com/t/606-takes-to-film-this-commercial/182280/5 "2003-06-16T21:11:31Z")

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Frankly, **Scarlett** , those threads are in GQ. You’re safe.

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**Author:** ![jb\_007clone](https://avatars.discourse-cdn.com/v4/letter/j/91b2a8/32.png) [@jb\_007clone](https://boards.straightdope.com/u/jb_007clone)\
**Post date:** [June 16, 2003, 9:35pm UTC](https://boards.straightdope.com/t/606-takes-to-film-this-commercial/182280/6 "2003-06-16T21:35:16Z")

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That is one of the finest commercials I’ve ever seen.

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**Author:** ![Scarlett67](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/scarlett67/32/7387_2.png) [@Scarlett67](https://boards.straightdope.com/u/Scarlett67)\
**Post date:** [June 16, 2003, 10:04pm UTC](https://boards.straightdope.com/t/606-takes-to-film-this-commercial/182280/7 "2003-06-16T22:04:12Z")

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> [@](#):
>
> \*Originally posted by ElwoodCuse \*  
> \*\*I was recently at the Franklin Institute in Philadelphia and they had a German film from the 80s that followed the same principal, only it must have ran at least 20 minutes. It was probably the coolest thing I saw there. \*\*

I wonder if that’s the one mentioned at the end of the Snopes page – the filmmakers are threatening legal action against Honda. They have German-looking names, but it doesn’t say where the film was made.

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**Author:** ![Eats\_Crayons](https://avatars.discourse-cdn.com/v4/letter/e/278dde/32.png) [@Eats\_Crayons](https://boards.straightdope.com/u/Eats_Crayons)\
**Post date:** [June 16, 2003, 11:18pm UTC](https://boards.straightdope.com/t/606-takes-to-film-this-commercial/182280/8 "2003-06-16T23:18:29Z")

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**Scarlett** try doing a search on BBCi – I’m pretty sure I read an article about a copyright infringement suit being brought against the car commercial… Hm. I’ll see if I can find the link.

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**Author:** ![Eats\_Crayons](https://avatars.discourse-cdn.com/v4/letter/e/278dde/32.png) [@Eats\_Crayons](https://boards.straightdope.com/u/Eats_Crayons)\
**Post date:** [June 16, 2003, 11:32pm UTC](https://boards.straightdope.com/t/606-takes-to-film-this-commercial/182280/9 "2003-06-16T23:32:20Z")

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Ah, [here’s the BBC link.](http://news.bbc.co.uk/2/hi/entertainment/2943206.stm) It seems that Honda has responded to their complaint and consideres the matter closed, but that was only last month, so who knows if the Swiss guys will go ahead and try for an infringement suit or not.

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**Author:** ![Cartooniverse](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cartooniverse/32/3084_2.png) [@Cartooniverse](https://boards.straightdope.com/u/Cartooniverse)\
**Post date:** [June 16, 2003, 11:34pm UTC](https://boards.straightdope.com/t/606-takes-to-film-this-commercial/182280/10 "2003-06-16T23:34:55Z")

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About 17 years ago, I was a dolly grip on an Anti Drinking and Driving commercial for the state of Nebraska.

We did 109 takes. Live. Of two “teens” ( actors in their late teens/early 20’s ). Over and over and over and over…and over. The same move in, booming up, the same line delivered.

The director was directing his first live actor shoot. He would say, and this is a quote I shall never forget,

> [@](#):
>
> That was GREAT, I need 4 more just like that !

.

–shudder–. I do have trouble wrapping my head around 600+ takes, however. The most I ever did wearing a Steadicam was 48 takes on a bit of dialogue that ran about 35-40 seconds. It took all morning and most of the afternoon.

I hope they sell a heck of a lot of cars. 😃

Cartooniverse

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**Author:** ![Anamorphic](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/anamorphic/32/3057_2.png) [@Anamorphic](https://boards.straightdope.com/u/Anamorphic)\
**Post date:** [June 16, 2003, 11:49pm UTC](https://boards.straightdope.com/t/606-takes-to-film-this-commercial/182280/11 "2003-06-16T23:49:56Z")

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**Cartooniverse** - 109 takes for a PSA!? Did that director ever work again? 😃

CGI or not, that Honda commercial is amazing. The fact that it apparently didn’t use any (or, virtually none) makes it all the more incredible. Why isn’t it being shown in the States?

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**Author:** ![Cartooniverse](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cartooniverse/32/3084_2.png) [@Cartooniverse](https://boards.straightdope.com/u/Cartooniverse)\
**Post date:** [June 17, 2003, 1:28am UTC](https://boards.straightdope.com/t/606-takes-to-film-this-commercial/182280/12 "2003-06-17T01:28:47Z")

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60 second caps on spots? Who knows?

Yeah, dig it. 109 takes. I’ve no clue, I sure as heck never worked on a crew for him again.

Worst part? Two torn achilles tendons from the dolly work.

Second Worst Part? It was a PSA. We were on a 12 hour flat. We went FOR E-V-V-A-H.

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**Author:** ![ElwoodCuse](https://avatars.discourse-cdn.com/v4/letter/e/edb3f5/32.png) [@ElwoodCuse](https://boards.straightdope.com/u/ElwoodCuse)\
**Post date:** [June 17, 2003, 3:57am UTC](https://boards.straightdope.com/t/606-takes-to-film-this-commercial/182280/13 "2003-06-17T03:57:01Z")

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**Scarlett** –I do believe it’s one and the same.
