# 80s Chicago Healthy Pizza Place

**URL:** <https://boards.straightdope.com/t/80s-chicago-healthy-pizza-place/971098>\
**Category:** Cafe Society\
**Tags:** food-cooking\
**Created:** [September 7, 2022, 1:09am UTC](https://boards.straightdope.com/t/80s-chicago-healthy-pizza-place/971098 "2022-09-07T01:09:56Z")\
**Posts on this page:** 9\
**Page:** 1

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**Author:** ![RitterSport](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/rittersport/32/6326_2.png) [@RitterSport](https://boards.straightdope.com/u/RitterSport)\
**Post date:** [September 7, 2022, 1:09am UTC](https://boards.straightdope.com/t/80s-chicago-healthy-pizza-place/971098/1 "2022-09-07T01:09:56Z")

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I lived in Chicago in 1989 and there was a pizza place that marketed itself as healthy, with whole wheat crust, more veggie options, and so forth.

What was it called?

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**Author:** ![CaveMike](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cavemike/32/16379_2.png) [@CaveMike](https://boards.straightdope.com/u/CaveMike)\
**Post date:** [September 7, 2022, 3:46am UTC](https://boards.straightdope.com/t/80s-chicago-healthy-pizza-place/971098/2 "2022-09-07T03:46:15Z")

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Edwardo’s Natural Pizza? I don’t think stuffed pizza could be healthy, but they pushed their natural ingredients.

> **[Edwardo's Natural Pizza](https://www.edwardos.com/)**

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**Author:** ![RitterSport](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/rittersport/32/6326_2.png) [@RitterSport](https://boards.straightdope.com/u/RitterSport)\
**Post date:** [September 7, 2022, 10:05am UTC](https://boards.straightdope.com/t/80s-chicago-healthy-pizza-place/971098/3 "2022-09-07T10:05:28Z")

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That’s the one! Thanks!

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**Author:** ![Dinsdale](https://avatars.discourse-cdn.com/v4/letter/d/97f17d/32.png) [@Dinsdale](https://boards.straightdope.com/u/Dinsdale)\
**Post date:** [September 7, 2022, 1:11pm UTC](https://boards.straightdope.com/t/80s-chicago-healthy-pizza-place/971098/4 "2022-09-07T13:11:13Z")

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That’s funny. I enjoyed Edwardo’s back in the day. Never entered my mind that it was supposedly “healthy.”

Sure - I see it on the logo. But back then, in my 20s, eating healthy was nothing I thought of when eating za.

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**Author:** ![RitterSport](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/rittersport/32/6326_2.png) [@RitterSport](https://boards.straightdope.com/u/RitterSport)\
**Post date:** [September 7, 2022, 1:16pm UTC](https://boards.straightdope.com/t/80s-chicago-healthy-pizza-place/971098/5 "2022-09-07T13:16:22Z")

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My impression is that’s where they were trying to position themselves – whole wheat crusts and lots of veggie toppings available.

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**Author:** ![Dinsdale](https://avatars.discourse-cdn.com/v4/letter/d/97f17d/32.png) [@Dinsdale](https://boards.straightdope.com/u/Dinsdale)\
**Post date:** [September 7, 2022, 1:20pm UTC](https://boards.straightdope.com/t/80s-chicago-healthy-pizza-place/971098/6 "2022-09-07T13:20:01Z")

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Yeah - I guess I see that. Again, not anything that crossed my mind in my 20s. And - the idea of “healthy” is kinda amusing when you top it off w/ a couple of pounds of cheese! 😉

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**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\
**Post date:** [September 7, 2022, 1:23pm UTC](https://boards.straightdope.com/t/80s-chicago-healthy-pizza-place/971098/7 "2022-09-07T13:23:37Z")

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Yeah, “healthy” doesn’t come to mind when I think of Edwardo’s, but if they offered whole wheat crusts and “natural” ingredients, I guess that was part of their branding. I do see on their menu now they have “wheat crust available,” but regular pizza crust is the default. Perhaps it was different in the late 80s. I just think of Edwardo’s as the better version of Giordano’s for stuffed pizza (both showcase that style of pizza – which is not a traditional deep dish a la Uno’s or Malnati’s, but many people don’t seem to notice or care; Chicago deep dish goes back to the 40s, and stuffed appeared in the early 70s (I think like 1972) at a place called Nancy’s.

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**Author:** ![Dinsdale](https://avatars.discourse-cdn.com/v4/letter/d/97f17d/32.png) [@Dinsdale](https://boards.straightdope.com/u/Dinsdale)\
**Post date:** [September 7, 2022, 6:56pm UTC](https://boards.straightdope.com/t/80s-chicago-healthy-pizza-place/971098/8 "2022-09-07T18:56:46Z")

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I remember when Nancy’s opened near our home on Central, just N of Irving. '72 sounds about right. No one had ever heard of anything like it before. There were lines around the block. And if you didn’t pre-order, you had to wait around 45 minutes.

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**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\
**Post date:** [September 7, 2022, 7:00pm UTC](https://boards.straightdope.com/t/80s-chicago-healthy-pizza-place/971098/9 "2022-09-07T19:00:42Z")

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> [@RitterSport](#):
>
> My impression is that’s where they were trying to position themselves – whole wheat crusts and lots of veggie toppings available.

I was in college at UW-Madison in the late '80s, when Edwardo’s expanded into the market, and from what I recall, that was how they were positioning themselves – not necessarily as “health food,” but as a fresher/somewhat healthier version of pizza.
