Movies, too.
Robin William’s character in Mrs. Doubtfire was an incompetent parent until he became a woman.
In the case of adds, it’s all about selling the product and in this case, it’s by using a multi-pronged attack at their target audience (moms). First, knowing the common need that many people have to be needed, they make certain to confirm what some suspect - that their family would be lost if they aren’t functioning, even for a short period of time. Then, having confirmed that, they show that the men are not merely hopelessly incompetent, they’re almost criminally negligent as well. All the while, they’re using the image of the “supermom” who can have/do it all. And they use guilt/a sense of responsibilty to tie it all in a nice neat package.
Of course, they don’t actually say any of that and they make sure that it’s always done in a “humorous” fashion so that if someone complains, they can always say, “it’s just a joke!”. But the images still penetrate.
Is it somewhat dispicable? Sure, but it’s something that advertisers have been doing for a loooong time.