# A question for the moderators: Who decides on those ads at the end? **URL:** \ **Category:** About This Message Board\ **Created:** [July 1, 2006, 6:40am UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850 "2006-07-01T06:40:21Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Valteron](https://avatars.discourse-cdn.com/v4/letter/v/f17d59/32.png) [@Valteron](https://boards.straightdope.com/u/Valteron)\ **Post date:** [July 1, 2006, 6:40am UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/1 "2006-07-01T06:40:21Z")
Please understand that this is not a complaint from me, just curiosity. I appreciate that ads help pay for this site. But how are the ads that appear at the end of a thread generated? Manually by a staff member or by computer? Sometimes they seem odd. I just participated in a thread about 4 or 5 postings long in which we discussed the structure of the French language, and at the end are three ads for travelling chess sets. ---
**Author:** ![thelurkinghorror](https://avatars.discourse-cdn.com/v4/letter/t/7c8e57/32.png) [@thelurkinghorror](https://boards.straightdope.com/u/thelurkinghorror)\ **Post date:** [July 1, 2006, 7:03am UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/2 "2006-07-01T07:03:28Z")
[AdWords](http://en.wikipedia.org/wiki/AdWords) They’re automatically generated based on the content of the posts. Sometimes it works, as I currently see chess ads based on what you typed in the OP. Sometimes is doesn’t and you get _weird_ advertisements, as you did in the other thread. ---
**Author:** ![thelurkinghorror](https://avatars.discourse-cdn.com/v4/letter/t/7c8e57/32.png) [@thelurkinghorror](https://boards.straightdope.com/u/thelurkinghorror)\ **Post date:** [July 1, 2006, 7:07am UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/3 "2006-07-01T07:07:04Z")
And I guess I will add: cheap prescription drugs, car insurance, penis enlargement, Honda, pop-tarts. _Now_ let’s see what goes on. ---
**Author:** ![Valteron](https://avatars.discourse-cdn.com/v4/letter/v/f17d59/32.png) [@Valteron](https://boards.straightdope.com/u/Valteron)\ **Post date:** [July 1, 2006, 7:34am UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/4 "2006-07-01T07:34:45Z")
> [@thelurkinghorror](#): > > And I guess I will add: > cheap prescription drugs, car insurance, penis enlargement, Honda, pop-tarts. > > _Now_ let’s see what goes on. One year, I got about 200 ads for penis enlargement in my email. After a while, a guy could get an inferiority complex, no matter how adequate he is… y’know what I mean? ---
**Author:** ![xash](https://avatars.discourse-cdn.com/v4/letter/x/c6cbf5/32.png) [@xash](https://boards.straightdope.com/u/xash)\ **Post date:** [July 1, 2006, 7:39am UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/5 "2006-07-01T07:39:03Z")
Moved to ATMB. - **xash** General Questions Moderator ---
**Author:** ![Revenant\_Threshold](https://avatars.discourse-cdn.com/v4/letter/r/f1d935/32.png) [@Revenant\_Threshold](https://boards.straightdope.com/u/Revenant_Threshold)\ **Post date:** [July 1, 2006, 2:13pm UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/6 "2006-07-01T14:13:53Z")
> [@thelurkinghorror](#): > > And I guess I will add: > cheap prescription drugs, car insurance, penis enlargement, Honda, pop-tarts. > > _Now_ let’s see what goes on. Well, i’m getting four adverts for \*chess \* sets. Chess is clearly a lot more interesting these days. ---
**Author:** ![Merhouse](https://avatars.discourse-cdn.com/v4/letter/m/b5a626/32.png) [@Merhouse](https://boards.straightdope.com/u/Merhouse)\ **Post date:** [July 1, 2006, 2:25pm UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/7 "2006-07-01T14:25:57Z")
\ Buy a chess set online \ Sorry, the above was a typo 🙂 ---
**Author:** ![Merhouse](https://avatars.discourse-cdn.com/v4/letter/m/b5a626/32.png) [@Merhouse](https://boards.straightdope.com/u/Merhouse)\ **Post date:** [July 1, 2006, 2:27pm UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/8 "2006-07-01T14:27:33Z")
OK, I’m sorry… I have to do this… After seeing all the chess ads, I posted the reply just above, so, what do I see when that posts? HUMOR WORKSHOPS 😃 ---
**Author:** ![thelurkinghorror](https://avatars.discourse-cdn.com/v4/letter/t/7c8e57/32.png) [@thelurkinghorror](https://boards.straightdope.com/u/thelurkinghorror)\ **Post date:** [July 1, 2006, 4:45pm UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/9 "2006-07-01T16:45:07Z")
> [@Merhouse](#): > > OK, I’m sorry… I have to do this… > > After seeing all the chess ads, I posted the reply just above, so, what do I see when that posts? > > HUMOR WORKSHOPS 😃 I guess it takes awhile. I was getting the same yesterday, and now after chess was mentioned several more times, it’s selling ringtones. ---
**Author:** ![BiblioCat](https://avatars.discourse-cdn.com/v4/letter/b/ed8c4c/32.png) [@BiblioCat](https://boards.straightdope.com/u/BiblioCat)\ **Post date:** [July 3, 2006, 1:48pm UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/10 "2006-07-03T13:48:32Z")
I’m still seeing ads for chess sets. Pop-Tarts, Pop-Tarts, Pop-Tarts. Pop-Tarts. Pop-Tarts, Pop-Tarts, Pop-Tarts. (Now will that trigger ads for stale breakfast pastries or Britney Spears’ new CD?) ---
**Author:** ![twickster](https://avatars.discourse-cdn.com/v4/letter/t/ec9cab/32.png) [@twickster](https://boards.straightdope.com/u/twickster)\ **Post date:** [July 3, 2006, 2:05pm UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/11 "2006-07-03T14:05:47Z")
Nope, still chess sets. ---
**Author:** ![BiblioCat](https://avatars.discourse-cdn.com/v4/letter/b/ed8c4c/32.png) [@BiblioCat](https://boards.straightdope.com/u/BiblioCat)\ **Post date:** [July 3, 2006, 2:18pm UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/12 "2006-07-03T14:18:24Z")
Not for me, I’m seeing ring tone ads. Weird. ---
**Author:** ![TubaDiva](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tubadiva/32/507_2.png) [@TubaDiva](https://boards.straightdope.com/u/TubaDiva)\ **Post date:** [July 3, 2006, 2:19pm UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/13 "2006-07-03T14:19:48Z")
Ads also vary based on your geographic location. I had no idea there was so much chess in Dixie. Go figure. ---
**Author:** ![vetbridge](https://avatars.discourse-cdn.com/v4/letter/v/b5e925/32.png) [@vetbridge](https://boards.straightdope.com/u/vetbridge)\ **Post date:** [July 3, 2006, 2:48pm UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/14 "2006-07-03T14:48:03Z")
> [@Revenant Threshold](#): > > Chess is clearly a lot more interesting these days. Thanks to this penis enlarging cream, I can move my chess pieces about the board using my massive erection! Aint life grand? ---
**Author:** ![drachillix](https://avatars.discourse-cdn.com/v4/letter/d/48db29/32.png) [@drachillix](https://boards.straightdope.com/u/drachillix)\ **Post date:** [July 3, 2006, 4:07pm UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/15 "2006-07-03T16:07:52Z")
> [@TubaDiva](#): > > Ads also vary based on your geographic location. > > I had no idea there was so much chess in Dixie. Go figure. They also vary with the amount of money allocated per click and per day. Many of the google programs are pay per click, if a guy selling chess sets is willing to pay $5 a clickthrough, they will get more exposure than the guy selling penis enlargement for $4 per clickthrough. Also budget is a factor. If an advertiser wants to spend up to $100 per day, they will get way more exposure than an advertiser wanting to spend $20 per day. Since its pay per click, it can sometimes take alot of exposure to get those clickthroughs. For example Repair #2 Pay per exposure Active $20.00 / day 9 20,605 0.04% - $0.61 $12.48 the numbers break down as For the last 7 days Maximum of $20 per day 9 clickthroughs for 20,605 exposures .04% clickthrough rate average cost per 1000 exposures $0.61 for a total of $12.48 in advertising costs. These ads generally run on places like the SDMB Campaign #4 pay per click Active $5.00 / day 3 4,085 0.07% $3.67 - $11.00 These are hits from google local and search engine sponsored links. ---
**Author:** ![drachillix](https://avatars.discourse-cdn.com/v4/letter/d/48db29/32.png) [@drachillix](https://boards.straightdope.com/u/drachillix)\ **Post date:** [July 3, 2006, 4:10pm UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/16 "2006-07-03T16:10:38Z")
oops, also these ads will only display to searchers/browsers within a 25 mile radius of my address. So dopers should never see my ads unless they live right around Fresno, CA or one of the nearby communities. ---
**Author:** ![Kent\_Clark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kent_clark/32/105_2.png) [@Kent\_Clark](https://boards.straightdope.com/u/Kent_Clark)\ **Post date:** [July 3, 2006, 9:17pm UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/17 "2006-07-03T21:17:11Z")
I am seriously considering starting a thread asking if a man with a **large penis** who wants to **refinance** his **mortgage** is more likely to **meet single girls** than someone who wants to **donate a car to charity**. Does Google check to see if the key words are bolded? ---
**Author:** ![Tikki](https://avatars.discourse-cdn.com/v4/letter/t/5daacb/32.png) [@Tikki](https://boards.straightdope.com/u/Tikki)\ **Post date:** [July 3, 2006, 9:24pm UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/18 "2006-07-03T21:24:45Z")
Oh, won’t someone please think of the checkers players? Or boobie enhancements. Or boobie enhancements on checkers players. ---
**Author:** ![IvoryTowerDenizen](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ivorytowerdenizen/32/17937_2.png) [@IvoryTowerDenizen](https://boards.straightdope.com/u/IvoryTowerDenizen)\ **Post date:** [July 3, 2006, 11:05pm UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/19 "2006-07-03T23:05:01Z")
> [@Tikki](#): > > Or boobie enhancements. > > Or boobie enhancements on checkers players. Or maybe they’re all typos and are really adverts for **chest** sets (get it, heh, heh)… I like the magnetic ones, myself… ---
**Author:** ![IvoryTowerDenizen](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ivorytowerdenizen/32/17937_2.png) [@IvoryTowerDenizen](https://boards.straightdope.com/u/IvoryTowerDenizen)\ **Post date:** [July 3, 2006, 11:05pm UTC](https://boards.straightdope.com/t/a-question-for-the-moderators-who-decides-on-those-ads-at-the-end/362850/20 "2006-07-03T23:05:37Z")
> [@Tikki](#): > > Or boobie enhancements. > > Or boobie enhancements on checkers players. Or maybe they’re all typos and are really adverts for **chest** sets (get it, heh, heh)… I like the magnetic ones, myself…