Why would they have?
Pedobear is not exactly a foreign in-joke if you have any sort of familiarity with the reddit/icanhazcheesburger/twitter techy hipster crowd.
But do you know for sure that the people behind the campaign are American?
Pedobear is not a strictly american internet joke.
Perhaps not (I’m another one who heard of it for the first time here), but there is no reason to assume every person who works in publicity and who may have been working in an ad for a Swiss company will have heard of it.
Well, no, but part of marketing is learning how to anticipate these sorts of curveballs and whether or not they knew about it, it is a blunder because the pedobear jokes will color people’s appreciation of the brand.
I don’t see the blunder on the Oreo thing. I mean, does anyone actually sympathize with AMC being unable to gouge their customers at the concession stand?
I can barely stand paying more than the matinee price as it is. I can’t imagine ever going to the movie theater if the ticket price had to be their main revenue generator.
I also don’t think stuff screwed up intentionally by hackers should count. We’re talking blunders here. What were they thinking? kind of stuff.
I also don’t see the big deal about Pitbull or whatever his name was having to visit Kodiak Alaska. It’s pretty damn nice up there, and I’d be thrilled to go again someday.
I’m surprised they didn’t have the “manifest destiny” thing.
I never said that every single person at Nestle’s Swiss headquarters Publicity Department (which has got to be, what? Hundreds of people?) would know about Pedobear.
I said that I think it’s unlikely, given the size the of the company and the number of people who looked at that ad, and the number of people involved with creating the ad, including all the people who decided that Nestle’s should have a presence on Instagram and all the people involved with taking that photo - it’s hard to believe not one of those people had ever seen Pedo bear.
How? Because it’s PETA, that’s how. PETA embraces the notion of “there is no such thing as bad publicity” like few organizations in the known universe. I would love to design advertisements for PETA. It’d be the easiest job imaginable. It wouldn’t matter what horrific, shameful, completely inappropriate imagery that I happened to crap out, they would look at it and say, “Well, it’s getting animal rights on everyone’s minds, and that’s what’s really important.”