# Ad slogans that are actually really good
**URL:** https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341
**Category:** Cafe Society
**Created:** [December 25, 2011, 5:27am UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341 "2011-12-25T05:27:24Z")
**Posts on this page:** 20
**Page:** 1
### Author:  [@It\_s\_Not\_Rocket\_Surgery](https://boards.straightdope.com/u/It_s_Not_Rocket_Surgery)
#### Post date: [December 25, 2011, 5:27am UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/1 "2011-12-25T05:27:24Z")
We usually make fun of ads and slogans that suck. But what are some ad slogans which work and are good?
Here’s one that I like: [Trucks Bring It](http://www.trucksbringit.com/).
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### Author:  [@Jophiel](https://boards.straightdope.com/u/Jophiel)
#### Post date: [December 25, 2011, 5:40am UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/2 "2011-12-25T05:40:44Z")
Soup: It’s Good Food
I have no idea how healthy soup is relative to anything else but, emotionally, I feel as though a bowl of soup is innately healthy and filling.
Edit: Apparently the proper slogan is “Soup is Good Food”, coined by Campbell’s.
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### Author:  [@voguevixen](https://boards.straightdope.com/u/voguevixen)
#### Post date: [December 25, 2011, 5:53am UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/3 "2011-12-25T05:53:21Z")
“Nothing sucks like an Electrolux!”
I can’t think of a real one off the top of my head.
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### Author:  [@MsWhatsit](https://boards.straightdope.com/u/MsWhatsit)
#### Post date: [December 25, 2011, 6:01am UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/4 "2011-12-25T06:01:55Z")
Timex: Takes a licking and keeps on ticking.
I don’t know if Timex really does take a licking and keep on ticking, but I think of them as durable watches, mostly because of this slogan.
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### Author:  [@Horatio\_Hellpop](https://boards.straightdope.com/u/Horatio_Hellpop)
#### Post date: [December 25, 2011, 6:14am UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/5 "2011-12-25T06:14:47Z")
“Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.” Back in '73(ish), for one day, McDonalds gave a free Big Mac to any kid who could recite that. It was probably the canniest investment they ever made, after Ray Kroc’s milkshake machine.
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### Author:  [@voguevixen](https://boards.straightdope.com/u/voguevixen)
#### Post date: [December 25, 2011, 7:25am UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/6 "2011-12-25T07:25:30Z")
> [@Krokodil](#):
>
> “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.” Back in '73(ish), for one day, McDonalds gave a free Big Mac to any kid who could recite that. It was probably the canniest investment they ever made, after Ray Kroc’s milkshake machine.
I remember trying this as a kid! I missed pickles though. ::sad trombone:: (I think it was a lot longer than a day - possibly the length of the campaign?)
Oh! I thought of a great one! [Have it your way](http://http://www.youtube.com/watch?v=FkY2hRCb0PQ&NR=1&feature=endscreen)
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### Author:  [@Alessan](https://boards.straightdope.com/u/Alessan)
#### Post date: [December 25, 2011, 8:25am UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/7 "2011-12-25T08:25:39Z")
“Don’t be right, be smart.”
An old slogan for an Israeli car insurance company. It’s good advice not just for driving, but for life in general.
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### Author:  [@C.Montgomery\_Burns](https://boards.straightdope.com/u/C.Montgomery_Burns)
#### Post date: [December 25, 2011, 2:30pm UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/8 "2011-12-25T14:30:02Z")
“The best part of waking up is Folgers in your cup.” And I hate Folgers coffee, so it must be good.
“Chevy. Like a rock.” Ever hear a better slogan for a pickup truck?
This one is reaaaally old, but “Pepsi Cola hits the spot, 12 full ounces, that’s a lot, twice as much for a nickel too, Pepsi Cola is the drink for you!” Memorable and tells you exactly what the product is, and why it’s the best product.
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### Author:  [@Odesio](https://boards.straightdope.com/u/Odesio)
#### Post date: [December 25, 2011, 2:53pm UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/9 "2011-12-25T14:53:20Z")
“Every kiss begins with Kay.” It’s insidious but it’s a good slogan.
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### Author:  [@Haredye](https://boards.straightdope.com/u/Haredye)
#### Post date: [December 25, 2011, 3:25pm UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/10 "2011-12-25T15:25:03Z")
10 posts before any mention of Nike and “Just do it.”?
For shame.
From the late 70’s early '80’s and Coca-Cola: “Have a Coke and a Smile.”
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### Author:  [@Tangent](https://boards.straightdope.com/u/Tangent)
#### Post date: [December 25, 2011, 3:34pm UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/11 "2011-12-25T15:34:20Z")
Nyquil: The nightime sniffling, sneezing, coughing, aching, stuffy head, fever, so-you-can-rest medicine.
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### Author:  [@Alan\_Smithee](https://boards.straightdope.com/u/Alan_Smithee)
#### Post date: [December 25, 2011, 3:43pm UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/12 "2011-12-25T15:43:11Z")
I once drove by an IHOP (International House of Pancakes) that had this on the marquee:
> [@](#):
>
> Pancakes make people happy
I thought it was absolutely brilliant because it is so simple and so true. And isn’t that what _every_ marketing campaign is basically trying to convince you about their product? But with pancakes…man, you just gotta say it.
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### Author:  [@postcards](https://boards.straightdope.com/u/postcards)
#### Post date: [December 25, 2011, 4:23pm UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/13 "2011-12-25T16:23:17Z")
Back in the early 1980’s Nikon used the slogan: “Making Light Work For People”.
I always liked the double meaning inherent in that.
(Of course, I could only afford to shoot Pentax back then, and I use Canons now, but a good slogan sticks with you.)
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### Author:  [@John\_Mace](https://boards.straightdope.com/u/John_Mace)
#### Post date: [December 25, 2011, 4:51pm UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/14 "2011-12-25T16:51:03Z")
Come on guys! No mention of “Think Different”?
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### Author:  [@friedo](https://boards.straightdope.com/u/friedo)
#### Post date: [December 25, 2011, 6:55pm UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/15 "2011-12-25T18:55:52Z")
I’ve always been a fan of “AJAX: Stronger Than Dirt.” And it is.
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### Author:  [@cornflakes](https://boards.straightdope.com/u/cornflakes)
#### Post date: [December 25, 2011, 8:11pm UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/16 "2011-12-25T20:11:05Z")
[“I’d like to teach the world to sing in perfect harmony.”](http://www.youtube.com/watch?v=m1NeogMh1JI&feature=related) It’s forty years later. Vietnam and the rest of the 1960s are history, but it’s still a heckuva ad.
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### Author:  [@BACI](https://boards.straightdope.com/u/BACI)
#### Post date: [December 25, 2011, 8:32pm UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/17 "2011-12-25T20:32:08Z")
I think the best one I’ve encountered recently is Sony’s: Make.Believe
For some reason when I see it it works on a whole different level to if they’d said “Sony: Excellent Electrical Appliances”, or the like.
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### Author:  [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)
#### Post date: [December 26, 2011, 3:41am UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/18 "2011-12-26T03:41:14Z")
> [@John\_Mace](#):
>
> Come on guys! No mention of “Think Different”?
That slogan made my wife (a teacher) absolutely insane. “Think Different **LY**!!!”
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### Author:  [@ZipperJJ](https://boards.straightdope.com/u/ZipperJJ)
#### Post date: [December 26, 2011, 4:14am UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/19 "2011-12-26T04:14:31Z")
> [@Odesio](#):
>
> “Every kiss begins with Kay.” It’s insidious but it’s a good slogan.
I came in to post this too.
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### Author:  [@Tangent](https://boards.straightdope.com/u/Tangent)
#### Post date: [December 26, 2011, 4:42am UTC](https://boards.straightdope.com/t/ad-slogans-that-are-actually-really-good/607341/20 "2011-12-26T04:42:49Z")
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