# Adverts on SDMB

**URL:** <https://boards.straightdope.com/t/adverts-on-sdmb/541066>\
**Category:** About This Message Board\
**Created:** [May 28, 2010, 1:21pm UTC](https://boards.straightdope.com/t/adverts-on-sdmb/541066 "2010-05-28T13:21:13Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![ColdPhoenix](https://avatars.discourse-cdn.com/v4/letter/c/6bbea6/32.png) [@ColdPhoenix](https://boards.straightdope.com/u/ColdPhoenix)\
**Post date:** [May 28, 2010, 1:21pm UTC](https://boards.straightdope.com/t/adverts-on-sdmb/541066/1 "2010-05-28T13:21:13Z")

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I’ve only just noticed that the adverts in threads are targeted based on Google searches that I’ve done recently. Has it been like that for long?

I’ve suspected it for a while but some very targeted adverts have appeared in the past couple of days that have confirmed it.

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**Author:** ![TubaDiva](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tubadiva/32/507_2.png) [@TubaDiva](https://boards.straightdope.com/u/TubaDiva)\
**Post date:** [May 29, 2010, 3:44am UTC](https://boards.straightdope.com/t/adverts-on-sdmb/541066/2 "2010-05-29T03:44:20Z")

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The ads are targeted based on your IP address and the thread you’re in.

It’s always been like that – sometimes the hit is dead on. Sometimes it’s such a big miss that the it’s analogies from Planet Weird, which makes it worthwhile to see just to laugh.